JOB SUMMARY

As VP, Marketing-Hip Hop and R&B,  you are a “culture builder” who will lead a team and drive priorities across the company, and help guide the team in the space.  You will lead and shape campaign strategies across AWAL’s growing roster of Hip Hop and R&B artists.  This position will work closely with the international team around the world to create and synchronize global marketing campaigns, including, budgeting and scheduling.  In addition, you will oversee cross communication with radio promotion, digital marketing, creative marketing, synch, publicity and our commercial partnerships teams.  

You will also be a primary point of communication with artist and artist management partners. You are a strategic thinker, problem solver, an exceptional creative executive with the proven ability to multi-task with experience developing and overseeing the creation of artist marketing campaigns.  You are also an experienced people manager with the leadership skills to lead a team and drive artist campaigns through the global organization.

 BACKGROUND

AWAL has revolutionized the recording business by putting the creator at the centre of everything we do and transforming the way artists release music. Whether an artist is looking for the best digital distribution or a comprehensive global campaign, AWAL has become the partner of choice for innovative artists at all stages of their careers. This has created a high-quality path for artists to achieve success while maintaining ownership of their masters. The leading artists who have already chosen AWAL include girl in red, Jungle, Dayglow, JVKE, Little Simz, Gus Dapperton, Lizzy McAlpine, Lauren Jauregui and many more.

AWAL is currently over 150 people based across 10 offices and we’re continuing to grow. That’s where you come in. If you feel like the fast-paced, rewarding environment of our rapidly growing company is for you – share your story! Apply today and tell us why you are the best addition to our successful team

WHAT WOULD YOU DO IN A VP of Hip Hop and R&B ROLE?

VP of Hip Hop and R&B

  • Oversee the roster of Hip Hop and R&B artists. 
  • Lead artist campaigns and strategy.
  • Oversee the marketing / product management team.
  • Work with A&R to evaluate talent and be a key member of the signing process.
  • Lead the creation of comprehensive and creative marketing campaigns and implement that strategy throughout the company. 
  • Inter departmental communication for the Hip Hop and R&B team.
  • Oversee marketing and creative campaign budgets across the Hip Hop and R&B roster.  
  • Communicate and synchronize campaigns with global marketing teams.
  • Oversee release scheduling and the escalation point for asset delivery and release management process. 
  • Lead artist campaigns and strategy across the roster. 
  • Manage Product Management assignments.
  • Relationship manager for artists and managers. 
  • Develop relationships with external brand and marketing partners. 

WHAT SKILLS AND EXPERIENCE ARE WE LOOKING FOR?

  • 7 years of music marketing experience in the Hip Hop and R&B genres.  
  • 2 years of experience at managing a team. 
  • In depth knowledge of digital marketing, social marketing and best practices. 
  • BA/BS degree or equivalent experience.

Background

AWAL has revolutionized the recording business by putting the creator at the center of everything we do and transforming the way artists release music. Whether an artist is looking for the best digital distribution or a comprehensive global campaign, AWAL has become the partner of choice for innovative artists at all stages of their careers. This has created a high-quality path for artists to achieve success while maintaining ownership of their masters. The leading artists who have already chosen AWAL include Lauv, FINNEAS, Dayglow, JVKE, Gus Dapperton, girl in red, Cold War Kids, Little Simz, khai dreams, and many more.

AWAL is currently over 150 people based across 10 offices and we’re continuing to grow. That’s where you come in. If you feel like the fast-paced, rewarding environment of our rapidly growing company is for you - share your story! Apply today and tell us why you are the best addition to our successful team.

AWAL is an equal opportunity employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, gender, age, religion, disability, sexual orientation, or veteran status, or any other status or characteristic protected by law. 

AWAL is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

This position requires that the job candidate be fully vaccinated against COVID-19. Please note that an applicant will be considered fully vaccinated two weeks after their second dose in a 2-dose vaccine series (Pfizer or Moderna), or two weeks after a single-dose vaccine (Johnson & Johnson’s Janssen vaccine). The Company will consider requests for reasonable accommodations for documented medical reasons and for sincerely held religious beliefs in accordance with applicable law. Please do not include proof of vaccine status or any indication of a possible request for an accommodation when submitting your application materials. If applicable, the Company will follow up with you directly to request proof of vaccination and to discuss any potential accommodations.

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