The Manager, Influencer Marketing will be tasked with working on influencer campaigns working alongside the Digital Marketing team. This role will manage influencer and content strategy across social media platforms including Tik Tok, Instagram, and Twitter. This role will be responsible for creating online assets, implementation, analysis and reporting of campaigns. This role should have a deep understanding of the internet and culture.  This role may be based in NYC or LA.

What you'll do:

  • Manage and execute digital media influencer marketing campaigns for various artists 
  • Oversee creation of assets for campaigns
  • Track, analyze, and report on campaigns across all platforms 
  • Identify and seek out influencers appropriate for each campaign 
  • Develop and maintain relationships with influencers, content creators, and agencies 

Who you are:

  • At least 2-3 years of progressive digital marketing experience at a record label, agency or other related media companies
  • Superb written and oral communication skills
  • Thorough understanding of Tik Tok, Instagram, and Twitter and influencer marketing
  • Solid understanding / interest in lifestyle verticals, meme and Urban culture
  • Social Media Obsessed: Demonstrated knowledge of and professional experience with social platforms
  • Proficiency in design programs including Photoshop, Final Cut, Aftereffects, etc a plus
  • Must be able to accept changes readily, both in job responsibilities, as well as in the work environment, and have the ability to be flexible in adapting to re-prioritized tasks
  • A team player that is not afraid to roll up his/her sleeves to help out the team
  • Extremely detail-oriented and organized
  • Data analysis/research skills
  • Strong communication skills with a demonstrated ability to speak in forums, meetings and presentations
  • Must be experienced and skilled at acting as a liaison between the artists/artist management and the label using tact, persuasion, communication and trust
  • Must be highly organized and capable of developing and keeping to a project timeline
  • Prior experience with a variety of digital marketing tools
  • Creative, self-starter with exceptional follow-up skills
  • Bachelor’s degree preferred

What we give you:

  • You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
  • A modern office environment designed to foster productivity, creativity, and teamwork
  • Our Hybrid with Flexibility approach combines the flexibility of remote working with the benefits of in-person collaboration whenever we need to come together to do our best work. Managers will partner with their teams and employees to establish work arrangements that meet the business, team, and individual needs.
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
  • We invest in your professional growth & development
  • Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

This position requires that the job candidate be fully vaccinated against COVID-19. Please note that an applicant will be considered fully vaccinated two weeks after their second dose in a 2-dose vaccine series (Pfizer or Moderna), or two weeks after a single-dose vaccine (Johnson & Johnson’s Janssen vaccine). The Company will consider requests for reasonable accommodations for documented medical reasons and for sincerely held religious beliefs in accordance with applicable law. Please do not include proof of vaccine status or any indication of a possible request for an accommodation when submitting your application materials. If applicable, the Company will follow up with you directly to request proof of vaccination and to discuss any potential accommodations.

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