The Senior Analyst, Insights & Reporting is responsible for generating strategic insights through social, digital and consumer research tools as well as internal transactional data. The Senior Analyst will generate data-driven insights for Sony artists across labels in visually engaging presentation format. The Senior Analyst cross-utilizes quantitative and qualitative research sources to respond with accuracy and urgency to a large volume and wide variety of quick-turnaround ad hoc research requests

What you'll do:

  • Respond to a large volume of standard and custom internal Sony Music research requests by utilizing data from social listening tools, internal digital/streaming audience data, media tracking tools, proprietary survey tools and syndicated research
  • Co-create, implement and analyze insights to tell a holistic story about an artist’s fan-base + how to reach them using a range of disparate internal & external data sources
  • Consolidate findings and recommendations into presentations for product managers, label marketing/commerce teams and other internal Sony teams.
  • Impact artist campaigns & cross-label industry activations by pro-actively identifying relevant consumer trends spanning lifestyle/culture, media consumption and advertising.
  • Utilize various youth trends research and digital tracking tools to provide analyses on social, mobile + digital behaviors, as well as emerging consumer trends impacting the industry
 

Who you are:

  • You have 3+ years experience in consumer/marketing research, social media measurement advertising planning, audience measurement or related field.
  • You know how to tell a compelling story from data in a clear + concise manner – orally, in writing, and in presentations.
  • You have a strong understanding of both qualitative and quantitative research techniques – both in terms of design + interpretation/analysis.
  • You are an effective communicator, with excellent verbal + written communication skills
  • You’re also savvy with various software programs + tools, such as Excel, PowerPoint, SPSS, social analytics platforms or crosstab tools to interpret survey data.
  • You have great organizational skills + are comfortable handling multiple projects simultaneously with efficiency & speed, working well under tight deadlines.
  • Passionate about music + possess a strong knowledge of all bands/artists across a breadth of genres.

 

What we give you:

  • You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
  • A modern office environment designed to foster productivity, creativity, and teamwork
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
  • We invest in your professional growth & development

Time off for a winter recess

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