As a Senior Manager, Audience Development - US Latin you will report to Director, Data & Insights and supervise the day-to-day tasks digital marketing and social media team. In this role, you will be responsible for overseeing audience development and campaign execution for a diverse roster of artists.

The ideal candidate will be someone with an analytical mindset, passionate about the music & entertainment industry who is looking to gain a broad understanding of the business.

What you will do:


  • Supervise day-to-day tasks of 4 members on the digital marketing and social media team.
  • Oversee and monitor the highly impactful customized campaigns being executed by the team.
  • Oversee all influencer marketing initiatives and strategies being led by the team.
  • Oversee monthly budget forecast and digital marketing budget allocation for all digital marketing activities.
  • Oversee the development and execution of all aspects of audience development plans and strategy, both paid and social.
  • Develop relationships and lead communication with external partners to obtain the necessary support to move projects forward. (Social media partners, influencers, artist management teams, agencies, and vendors)

       Audience Development:

  • Manage and Integrate Marketing campaigns, including overall artist awareness
  • Create and implement a marketing plan with measurable, scalable, and innovative online (and offline) campaigns to meet goals around consumption and new fan acquisition with approaches that can be measured and refined to implement ongoing improvement
  • Leads and aligns across partnership teams. Procure, negotiate, manage, and leverage strategic relationships with internal and external partner teams to drive key performance metrics.
  • Develop a strong culture of rapid experimentation, measurement, and iteration; use data to measure and understand fan behavior. Apply/share insights to be used in our marketing lever.
  • Provide up-to-date social media best practices, creative concepts, strategies, and account optimizations for all artists.
  • Update on key metrics and progress to goals; set mechanisms to operationalize timely status updates for releases. 
  • Influence and inform local content strategy leveraging data and local insights
  • Collaborate with multiple teams to brainstorm new and innovative growth strategies.

 Who you are:

  • BA/BS degree in a related field.
  • Lead and developed a team of 4 or more employees.
  • Must be fluent in Spanish & English.
  • Minimum 5 years of experience in audience development/digital marketing
  • Minimum of 2 years of team management experience
  • Proficient in multi-channel digital marketing campaign setup and monitoring. Experience leading social media pages and social media influencer campaigns.
  • Experience handling budgets.
  • Must have strong analytical skills with ability to work under pressure and meet deadlines while managing multiple concurrent tasks.

What we will give you:

  • You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
  • A modern office environment designed to foster productivity, creativity, and teamwork
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
  • We invest in your professional growth & development

Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

Apply for this Job

* Required


Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Sony Music Entertainment US’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.