Overview

The Orchard is a leading music distribution company operating in over 40 markets worldwide –  distributing music from independent artists including Ozuna, Skepta, Jorja Smith, John Prine, and Kelsea Ballerini. With cutting edge operations and an unparalleled global team, The Orchard partners with labels of all sizes to make their music and video available across hundreds of digital and physical retailers around the world. At The Orchard, the focus is to provide a comfortable, social and engaging environment to encourage productivity and creativity.

 The Orchard has an immediate opening for a Senior Director, Urban Radio Promotion, Artist Services.

Responsibilities

Responsible for creating and maximizing exposure for The Orchard’s artists through national radio airplay. This includes soliciting and securing airplay and developing and coordinating radio strategy and promotions with both national and local radio as well as other media/retail outlets. This position will work very closely with the VP, Artist Services to set team strategy specific to their coverage area.

  • Oversee all of The Orchard’s urban radio promotion airplay efforts
  • Liaise with Orchard-distributed labels artists and artist management per label requests
  • Be the main point of contact to our label’s promotion staff to strategize radio campaigns and initiatives
  • Partner with label presidents/owners to maximize radio initiatives through strategy and effective communication
  • Promote assigned projects directly to stations, consultants, and programmers to obtain radio airplay at Urban Mainstream and Urban AC formats
  • Oversee relationships with Independent Promotion consultants
  • Work closely with Orchard Label Management team to identify potential artist opportunities
  • Work with Orchard marketing, digital, and sales departments to maximize radio initiatives
  • Analyze the effectiveness of radio campaign efforts and work with VP of Artist Services to develop best/better practices to achieve department/company goals
  • Analyze airplay, consumption and audience data and report progress regularly
  • Create presentations, one-sheets, and e-blasts for priority artists and records
  • Analyze airplay, consumption and audience data and report progress regularly
  • Travel and cover radio shows and promotional events when artists tour particular markets

Qualifications

  • Minimum 7-10 years of radio promotion management experience
  • Strong relationships with radio programmers nationally
  • Proven track record of converting airplay into sales
  • Passionate music fan with broad knowledge of music landscape
  • Exceptional communication and negotiation skills
  • Successful candidate will possess a positive attitude, an eagerness to learn and a demonstrated ability to thrive in a fast paced work environment while juggling multiple tasks and priorities

 

 

About The Orchard

The Orchard is a leading music distribution company operating in over 40 markets worldwide. With a comprehensive artist & label services offering including full-service marketing, sync licensing, comprehensive video services, transparent data analysis, advertising, rights management, digital and physical distribution and more, The Orchard empowers creators and businesses to grow and adapt in the dynamic global industry. For further information, visit www.theorchard.com.

 

The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

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