The Retail Brand Manager (3rd Party Software and Digital Commercial) will be working closely with 3rd Party Relations team, PlayStation Network team and Retail Marketing partners leading the development and execution of communications, media and content for the PlayStation 3rd Party partnerships and our digital strategy at retail. They will drive brand awareness, affinity and business performance, in a way that delivers on PlayStation’s brand strategy, sales objectives and corporate mission in an impactful way.

Responsible for developing marketing strategies on all 3rd party software titles and digital titles for our key retail accounts, developing retail marketing programs internal teams and leadership and the development of our communication message which include; email, social media and in-store.  These programs will support our key sales objectives while communicating our key product messaging.

This role will lead the transition to digital at retail through innovative business models and execution. They will be ultimately responsible for achieving aggressive digital sales targets at retail and ensuring best-in-class promotion of PlayStation digital products at retail.

Reporting directly to the Senior Manager, Retail Marketing at SIEA, the ideal candidate has strong communication skills both written and verbal and is able to analyze consumer data and sales results to highlight opportunities to improve consumer sales. In a dynamic sales and marketing environment, they need to be flexible, have strong time management skills and be capable of balancing many projects simultaneously with short deadlines for completion.  They are detail oriented and sales minded with the ability to think outside the box.

It’s imperative that the candidate is proactive and continuously seeks to build innovative retail marketing communications and solutions to win market share. This high performing individual needs to have demonstrated success with influencing team members and delivering results with cross functional teams. 

Responsibilities

  • Lead PlayStation planning and execution of our digital commercial strategy ate retail.
  • Drive visibility, alignment, and support for ongoing retail activities with internal and external partners.
  • Deliver business opportunity assessments to increase market share and process efficiencies.
  • Build test and learn plans for new strategies to improve digital experience, value, and performance at retail.
  • Deliver weekly and monthly business updates to all stakeholders with performance reviews and upcoming plans.
  • Lead quarterly Joint Business Planning Sessions with key partners to define strategic plans and roadmaps.
  • Participate in the development, management and implementation of marketing strategies and plans for assigned 3rd party campaigns and product launches.
  • Bring strategy to life by developing assigned communications initiatives within the full marketing mix – creative, media, content.
  • Own and maintain ongoing communications calendar. Collaborate with Retail Marketing and 3rd party relations team to ensure all communications initiatives are accounted for and make recommendations on how to best phase communications initiatives to retail.
  • Provide weekly/monthly dashboard to monitor 3rd party campaigns. Conduct and share campaign post-mortems with broader retail and 3rd party relations teams.
  • Lead agenda and scheduling of weekly/monthly 3rd party meetings.
  • Sales minded and has experience in analysing data to build recommendations to improve sales trajectories.
  • Work cross-functionally with product marketing, retail channels, retail and sales team to develop and execute marketing programs end-to-end.

Qualifications

  • 5-10 years of marketing communications, sales, channel or brand management experience. Experience within the gaming or electronics industry a strong plus.
  • Proven analytical skills and ability to understand and consider marketing investment scenarios (e.g. ROI analyses, etc).
  • Exposure to a broad range of traditional and non-traditional consumer marketing techniques/vehicles (e.g., digital, social media, PR, retail marketing, etc).
  • Demonstrated success leading cross-functional teams.
  • Experience working within data and interpreting results to drive decision-making. Strong verbal, written, and presentation skills
  • Detail-oriented team player with a take charge attitude.
  • Desire to own decisions and take responsibility for outcomes.
  • Mature individual with capacity for rapid change and degree of ambiguity.
  • Creative flair and desire to work in small, entrepreneurial environment.
  • Willingness to travel when required.
  • Must exhibit a passion for the company’s vision, mission and value

#LI-JG1

Recognized as a global leader in interactive and digital entertainment, Sony Interactive Entertainment (SIE) is responsible for the PlayStation® brand and family of products and services. PlayStation has delivered innovation to the market since the launch of the original PlayStation in Japan in 1994. The PlayStation family of products and services include PlayStation®4, PlayStation®VR, PlayStation®Vita, PlayStation®3, PlayStation®Store, PlayStation®Plus, PlayStation™Video, PlayStation™Music, PlayStation™Now, PlayStation™Vue, PlayStation®Original and acclaimed PlayStation software titles from SIE Worldwide Studios. Headquartered in San Mateo, California, SIE is a wholly-owned subsidiary of Sony Corporation and has global functions and regional headquarters in California, London and Tokyo. 

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to race, color, religion, gender, pregnancy, national origin, ancestry, citizenship, age, legally protected physical or mental disability, covered veteran status, status in the U.S. uniformed services, sexual orientation, marital status, genetic information or membership in any other legally protected category. 

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

We sincerely appreciate the time and effort you spent in contacting us and we thank you for your interest in PlayStation.

Apply for this Job
* Required
(Optional)
Almost there! Review your information then click 'Submit Application' to apply.

File   X
File   X


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Sony Interactive Entertainment PlayStation are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.


Share this job: