Recognized as a global leader in interactive and digital entertainment, Sony Interactive Entertainment (SIE) is responsible for the PlayStation® brand and family of products and services. PlayStation has delivered innovation to the market since the launch of the original PlayStation in Japan in 1994. The PlayStation family of products and services include PlayStation®4, PlayStation®VR, PlayStation®Vita, PlayStation®3, PlayStation®Store, PlayStation®Plus, PlayStation™Video, PlayStation™Music, PlayStation™Now, PlayStation™Vue, PlayStation®Original and acclaimed PlayStation software titles from SIE Worldwide Studios. Headquartered in San Mateo, California, SIE is a wholly-owned subsidiary of Sony Corporation and has global functions and regional headquarters in California, London and Tokyo. 

eSports Partnership Specialist

San Mateo, CA 

The Third Party Relations team at SIEA is responsible for every facet of the relationship between PlayStation and its Publisher and Developer partners in the US, Canada and LATAM. The Partner Alliances team, a division within Third Party Relations, manages all marketing efforts against promoting partners’ games. The Partner Alliances team mission is to provide best in class marketing solutions that leverage the power of Sony's ecosystem to excite gamers, resulting in increased awareness and purchase intent for our partners’ games and the PlayStation platform. The team services over 200 accounts across publisher and developer relations delivering over $700MM+ in marketing value to our partners.

The eSports Partnership Specialist will provide support to the Partner Alliances Manager on sponsorships of partners’ eSports leagues. Working side-by-side with the Third Party Account Management team, Marketing Partnerships & Activations team and agencies, the eSports Partnership Specialist will lead tactical execution of all eSports sponsorship marketing initiatives for SIEA while helping to shape SIE’s global eSports strategy.

Primary Responsibilities:

Support Partner Alliances Manager by leading day-to-day marketing initiatives for 3-6 eSports sponsorships a year. Specific responsibilities include the following:

  • Execute marketing plans across all eSports sponsorships that drive 1) brand awareness and positive sentiment for PlayStation, 2) engagement on PS4 and 3) engagement with our partners’ eSports leagues globally.
  • Conceive and execute content strategies that promote partners’ eSports leagues, authentically engage eSports fans and reinforce PlayStation’s brand voice, including but not limited to “Top 5 Plays” videos, player interviews, sponsored pro livestreams, tips & tutorials, event recaps and event giveaways
  • Work with external partners to integrate marketing content across their livestreamed broadcasts, social media, digital channels and eSports events
  • Liaise between internal marketing teams and external partners to promote content on PlayStation-owned marketing channels, including social media, YouTube, PlayStation Blog, PlayStation.com, email newsletters, retail and the PlayStation Store
  • Gather and route assets for review and approval across external partners and internal teams
  • Ensure all advertising and marketing assets adhere to policies, brand compliance, legal guidelines and licensing requirements
  • Constantly evaluate PlayStation’s eSports sponsorship strategy to influence future deals and marketing activities
  • Track and manage eSports expenditures
  • Assist with the development and executions of various eSports research initiatives  

Qualifications:

  • 4+ years in the video game industry with a passion for gaming and a personal stake in eSports
  • Proactive drive to create best practices where none exist
  • Experimental and analytical approach to defining and achieving success amidst an environment of extreme ambiguity
  • Conscious openness to feedback, whether strategically from the market or personally from peers
  • Communication skills to effectively drive multiple internal and external teams towards a common goal, while maintaining positive working relationships
  • Meticulous attention to detail in a fast-paced, time-constrained environment
  • Proficiency in Microsoft Office: Word, Excel, and PowerPoint. Adobe suite: Photoshop, Illustrator, Acrobat. Quicktime & Windows Media. Familiarity with using web-based applications including FTP sites.

 

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to race, color, religion, gender, pregnancy, national origin, ancestry, citizenship, age, legally protected physical or mental disability, covered veteran status, status in the U.S. uniformed services, sexual orientation, gender identity, marital status, genetic information or membership in any other legally protected category. 

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

We sincerely appreciate the time and effort you spent in contacting us and we thank you for your interest in PlayStation.

#LI-SF1

Apply for this Job
* Required
(Optional)
Almost there! Review your information then click 'Submit Application' to apply.

File   X
File   X


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Sony Interactive Entertainment PlayStation are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.


Share this job: