PlayStation isn’t just the Best Place to Play —it’s also the Best Place to Work. We’ve thrilled gamers since 1994, when we launched the original PlayStation. Today, we’re recognized as a global leader in interactive and digital entertainment. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

 

Marketing Manager - PlayStation Store & Services (contract)

Mississauga, Canada

12 month contract

Key Objectives of the Position:

  • Deliver business growth & increase PlayStation services subscribers in Canada by leading local marketing for all digital services, including PlayStation Store, PlayStation Plus, PlayStation Now and non-gaming services
  • Support Digital @ Retail business by supporting marketing activity with current and potential prospect partners
  • Lead analytics, measurement and reporting of performance of digital services driving optimization of budget, title priorities and creative executions
  • Work with local non-gaming service partners to develop co-marketing activities to drive PlayStation engagements
  • Ad hoc support on third party software co-marketing plans as required

Primary tasks:

Store & Services (60%):

  • Manage PlayStation Store, PlayStation Plus and PlayStation Now local marketing budget
  • Collaborate with Global on approval of quarterly media campaign plans to support these lines of business
  • Cultivate relationships with Global Store & Service team and information sharing across the local and Global PlayStation teams, including standard methodology and improvement activities
  • Lead paid media activity around the PlayStation Store, the brand's e-commerce platform - handling budget to ensure our campaigns obtain the best return on investment from social media, programmatic and other media tactics. Support third party software partner plans as needed
  • Drive PlayStation Plus & Now - SIE subscription services for online gaming, implementing campaigns to support our acquisition, retention, and reactivation targets, across our online and retail (pre-paid cards) distribution channels
  • Lead the local performance reporting of the business sharing results with cross-functional sales team partners

Digital @ Retail (20%):

  • Support sales team on business development efforts for Digital @ Retail including supporting ongoing marketing support for current partners, as well as exploration of new partners e.g. Telco, 3P local Rewards programs (distribution channels for PSN voucher product, etc.)
  • Develop and execute local occasion-based digital marketing campaigns in order to support POSA card business

Owned Channels & Assets (15%):

  • Lead local packaging approvals for Store & Searvice cards and 1P software titles
  • Support localization of creative for campaigns and for owned ecosystem
  • Approve localized CRM emails and develop bespoke local emails as needed
  • Lead development of local product pages for Playstation.ca for English and French
  • Lead owned channel reporting for web and email performance (eg. organic traffic, email open rates, conversion)

Insights (5%):

  • Work with Global insights team to get Canada inclusion in key studies and work with them on local research projects as needed

Skills and qualifications:

  • In-depth knowledge of digital media and service marketing– tech-savvy, knowledgeable and passion to stay on top of formats, trends, metrics, etc.
  • Experience in handling lifecycle of large-scale communities a plus
  • A love for data, with the ability to optimally collate data from multiple sources and coordinate reporting and analysis in clear visuals to establish cadence of Canadian business reporting to cross-functional partners
  • Strong collaborator with experience partnering with sales teams
  • Data-thoughtful decision-making with a focus on achieving strong value and company important metrics
  • Creative problem solver able to bring new idea to regional approaches and make market-level business case recommendations within the Global strategic framework!
  • Able to localize approaches integrating knowledge of region’s media marketplace and consumer behaviour
  • Self-motivated, highly organized individual, able to juggle several projects simultaneously and under pressure
  • Possesses great common sense – will be faced with situations for which there are no created processes, potentially things no one has done before, and will need to think on their feet
  • An interest and passion for gaming and entertainment
  • Plans and executes with attention to detail; ability to transmit knowledge to the team
  • Excellent interpersonal skills – able to present effectively to all audience types and sizes
  • Great teammate who considers the impact their actions will have not only on their products, but how they affect the rest of the company’s portfolio as well
  • Naturally curious, and eager to try and test new things!

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