PlayStation isn’t just the Best Place to Play —it’s also the Best Place to Work. We’ve thrilled gamers since 1994, when we launched the original PlayStation. Today, we’re recognized as a global leader in interactive and digital entertainment. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

TItle: Senior Marketing Infrastructure Analyst

Location: San Mateo

This position is an analyst on SIE Marketing’s Audience, Infrastructure, and Measurement (AIM) team. Our ideal candidate will play a vital role in crafting and evolving the way that we connect with our consumers. On the AIM team we have a wide range of skill sets from SQL experts and audience strategists to attribution modeling. While we have clear areas of expertise, every member has the opportunity to learn and grow new skills outside of their specialty by contributing to all areas of AIM.

Are you passionate about implementing and maintaining new marketing technology solutions that enable marketing automation, reporting, and activation? The Senior Infrastructure Analyst will further enable our global marketing organization to use our first party data to put the customer first in all of our marketing communications. This is a fantastic opportunity to act together as gaming and customer experience advocates, and show how PlayStation is truly the Best Place to Play!

Primary Responsibilities

  • Lead the technical implementation of new marketing technologies and manage their operations
  • Own 1st party ID graph and match rates
  • Evangelize data knowledge and insights: handle communications with your partners and other teams both locally and globally, collaborate with both technical and non-technical colleagues to complete data projects and ensure all parties can use the insights to further improve
  • Continually architect solutions that decrease time to market of data assets for reporting and activation
  • Coordinate with various internal and external groups, such as QA, Product Marketing, 3rd Party Publisher Relations, PR, Product Development and Developer Support to accurately deploy content on time.
  • Act as a key participant in ROI exercises with management to assess the value of technology and vendor investments
  • Simplify sophisticated business problems and extract insights from large data sets
  • Architect and develop analytical solutions that provide insights, not reports
  • Proven ability to develop complex SQL queries, scripts, user defined functgd triggers for business logic implementation
  • Proficient in normalization/de-normalization techniques for data analysis and optimum performance in relational and dimensional database environments
  • Participate in data strategy and road map exercises, business intelligence/data warehouse product selection, design and implementation

Qualifications:

  • At least 8years of hands-on experience in architecture, design or development of enterprise data solutions, applications, and integrations
  • Ability to lead your own projects and work independently once given a direction
  • Ability to write complex SQL, doing cohort analysis, comparative analysis, etc.
  • Experience with scripting languages such as Python
  • Advanced data visualization skills using any technology
  • Experience working directly with business users to build reports, dashboards and solving business questions with data
  • Expertise with business intelligence solutions, such as MicroStrategy and/or Tableau
  • Ability to work directly with marketers, engineers and analysts when it comes to defining metrics, crafting solutions and providing insights
  • Superb communication, presentation and interpersonal skills
  • BS/BA in Computer Science, Engineering or equivalent experience
  • Demonstrable track record of data project management, thought leadership, and self-direction
  • A passion for and the belief in the power of making data-driven decisions
  • Passionate about gaming and video game culture
  • Experienced with BI visualization tools such as Tableau or Microstrategy
  • You are an analytical thinker who is data driven, with a can-do attitude and flexibility to accommodate to evolving business needs
  • You thrive in a collaborative work environment and excel under pressure, with experience working on complex, international, large-scale, time-critical projects
  • You are flexible and versatile in nature, able to overcome challenges while maintaining a positive attitude and even a sense of humor
  • You are willing to roll up your sleeves and take on whatever task is necessary

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to race, color, religion, gender, pregnancy, national origin, ancestry, citizenship, age, legally protected physical or mental disability, covered veteran status, status in the U.S. uniformed services, sexual orientation, marital status, genetic information or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

We sincerely appreciate the time and effort you spent in contacting us and we thank you for your interest in PlayStation.

 

JM/LI#1

 

 

Apply for this Job

* Required

  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Sony Interactive Entertainment PlayStation are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.