PlayStation isn’t just the Best Place to Play —it’s also the Best Place to Work. We’ve thrilled gamers since 1994, when we launched the original PlayStation. Today, we’re recognized as a global leader in interactive and digital entertainment. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

 Sony Interactive Entertainment's Experience Lab is looking for a Lead UX Researcher to join the games user research team in San Mateo, CA. This is an outstanding opportunity to join PlayStation and be part of a team crafting the best games in the industry.

You will be part of the research team based in San Mateo, CA working on PlayStation exclusive game titles! You will understand the product development cycle to identify opportunities to bring player experience insights to help improve the quality and consumer relevance of our games. Do you have a passion for video games and enjoy applying scientific method to help deconstruct the player experience? We are looking for someone who can collaborate with the teams to organize, co-ordinate, conduct, and deliver research insights for our product testing efforts.

Principle Responsibilities:

The Lead User Experience Researcher is responsible for developing research, coordinating research staff, conducting research, and reporting research insights.

  • Collaborate with game developers to effectively fit high impact user feedback into their development processes
  • Lead partner requirements; production, development, design and research
  • Translate development goals and strategies into research opportunities
  • Plan, prioritize and moderate user research sessions
  • Lead, collaborate and support other experienced and junior games user researchers
  • Collate and analyze results, identify actionable insights and report/discuss synthesized findings with relevant partners
  • Prepare and effectively communicate bespoke reporting deliverables which demonstrate an understanding of the game design process, written to be consumed by the various disciplines of the team
  • Work with teams to build and track post-test action plans
  • Organize and coordinate global research work with other games user researchers based in San Diego, Burbank, Santa Monica, London and Tokyo.
  • Act as an ambassador, evangelizing user research and UCD principles internally and externally


This opportunity would suit a proactive individual with a usability, user centered design, or human factors research background. The ideal candidate will have a graduate degree in an analytic field that focuses on people and/or product development such as Psychology, Cognitive Science, or Human Factors.

  • This is a senior level position requiring at least 5+ years of games industry experience delivering across all phases of research on AAA videogame titles.
  • Demonstrate a strong commitment to quality work, a deep passion understanding of game design, be organized, analytical, methodical, and have a strong interest in improving player experiences and overall quality through user research.
  • Proven methodological skills including expert review, usability testing, play-testing, survey design, text & verbal analysis, and observational fieldwork.
  • Proven proficiency with descriptive and analytical statistical techniques/tools such as telemetry, SPSS, R, regression and ANOVA.
  • Organized and capable of handling multiple projects simultaneously in a fast-paced and exciting environment.
  • Comfortable interacting and communicating with partners of different backgrounds and responsibilities.
  • Strong verbal, numerical and written communication skills required; presenting information concisely and effectively to people at all levels of the organization is critical.
  • Strong negotiation skills are important and must work well with cross-functional teams, including producers, engineers, artists and designers.
  • Required to be forward thinking and actively maintain an interest in your field; keeping up-to-date with developing tools and approaches.
  • Must have a passion and interest in video games across a wide variety of genres with an innate curiosity for understanding player motivations and behaviors.
  • Proficiency in Japanese language highly desired, but not required.

Required Experience/Education:

  • Master’s Degree in Psychology, Cognitive Science, HCI, Human Factors Engineering, or related field
  • 5 years practical experience developing study designs, testing, analyzing, reporting, and presenting findings

Preferred Experience/Education:

  • Master’s Degree/PhD in Psychology, Cognitive Science, HCI, Human Factors Engineering, or related field
  • 7 years practical experience developing study designs, testing, analyzing, reporting, and presenting findings

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to race, color, religion, gender, pregnancy, national origin, ancestry, citizenship, age, legally protected physical or mental disability, covered veteran status, status in the U.S. uniformed services, sexual orientation, marital status, genetic information or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

We sincerely appreciate the time and effort you spent in contacting us and we thank you for your interest in PlayStation.


Apply for this Job

* Required


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Sony Interactive Entertainment PlayStation are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.