PlayStation isn’t just the Best Place to Play —it’s also the Best Place to Work. We’ve thrilled gamers since 1994, when we launched the original PlayStation. Today, we’re recognized as a global leader in interactive and digital entertainment. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Group Manager: Global PlayStation Store Product Marketing

San Mateo, CA

Key Function and Responsibility of the Role:

PlayStation Store and Services Marketing are on a mission to become the engine of profitable growth that future proofs the PlayStation business for years to come. We will achieve this by providing personalised, relevant and inspiring marketing campaigns that add value for our Players and improve their gaming experience.

Do you have deep marketing industry and brand proposition expertise? Are you a strategic planner? Do you have experience working in an e-Commerce environment?

We are looking for a Group Manager, Global PlayStation Store Product Marketing as part of our Global Marketing team. You will be responsible for the design and development of the brand positioning, strategic plan and budget for a fast growing multi-billion-dollar vertical in the PlayStation portfolio.You will report to the Global Marketing Lead for Store and Services. This is a key role, accountable for building and developing a world-class retail brand that enhances Players’ experience of the PlayStation platform. This new team will become industry-leading experts in brand strategy and global toolkit development across a strategically critical, future-facing business.

Main Areas of Responsibility/Key Performance Indicators:

The Global PlayStation Design team will work across six key areas of activity:

  • Own the annual strategic plan and budget: Global target audience definition, planning strategy and budget allocation by region/territory, including quarterly budget re-allocation reviews. Tracking and reporting global marketing critical metrics. Accountable for action plans to deliver Acquisition, Retention and Reclamation targets.
  • Own global campaign roadmap: Phasing, prioritisation and investment strategy. Approve all toolkit designs developed by the Content Lifecycle Marketing team
  • Key contact for Market Liaisons + GSS Commercial Management: taking input from Market Liaisons & Commercial Management on behalf of territories to inform strategy development and campaign design
  • Brand equity positioning, and campaign development: Work with global agencies to design the PlayStation Store brand positioning and brand campaign, lead the briefing and input to global SVT research. Develop toolkits.
  • Lead Marketing input to design of future PlayStation Store proposition: Partner with Commercial leads to design a compelling global proposition (inputting on pricing, promotion, targeting, insight, consumer value)
  • Lead ‘Digital at Retail’ strategy and toolkit development: Accountable for consumer target definition and development of global toolkits to build PlayStation Store’s retail presence and revenue.

You will be responsible for leading the team, designing and embedding new Global ways of working. You are an experienced leader who can balance multiple priorities in a fast-moving and complex environment.

Required Qualifications:

Education

  • Bachelor’s degree required. Concentration Marketing, Business, or Communications preferred
  • Brand Design and proposition development experience for a retail business

Experience

  • 8+ years of marketing experience in e-Commerce marketing in a brand-focused business
  • Experience in working in global or regional roles at a senior level
  • Proven expertise in marketing strategy and proposition development
  • Proven people manager

Candidate Preferred Qualities

  • Proven people-focused team leadership
  • Analytical, results focused high accountability mindset
  • Comfortable handling senior (VP/C-level) executive partners
  • Experience in physical retail trade marketing
  • You don't settle for the status quo
  • You can lead change in a positive way
  • You handle ambiguity with calm confidence

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to race, color, religion, gender, pregnancy, national origin, ancestry, citizenship, age, legally protected physical or mental disability, covered veteran status, status in the U.S. uniformed services, sexual orientation, gender identity, marital status, genetic information or membership in any other legally protected category. 

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

We sincerely appreciate the time and effort you spent in contacting us and we thank you for your interest in PlayStation.

Apply for this Job

* Required

  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Sony Interactive Entertainment PlayStation are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.