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Group Manager, Financial, Planning & Analysis, Global Marketing

San Mateo, CA


Group Manager, FP&A: Global Marketing

SIE seeks a Global Finance Planning & Analysis (“FP&A”) Group Manager. This position will be a key partner to the Head of Global Marketing and other finance executives in building a more systematized and process-oriented approach to Global budgeting & forecasting, management reporting, and decision-support analytics. This global role requires working collaboratively with regional finance teams, global marketing leadership / budget holders, and territory (country) liaisons to drive and deliver annual marketing budgets and overheads, quarterly and monthly forecasts, financial reporting, and strategic/ad-hoc cost-savings opportunities globally. Additionally, the role requires driving, establishing, and implementing cadence and governance for all marketing budget and overheads budgeting, forecasting, and tracking.


  • Marketing Budgeting & Planning
    • Manage the depth and scale of global and local budget planning, forecasting, and spend tracking for a large central Global Marketing team as well as many local territory groups
    • Intake, organize, and reconcile local territory spend requests against a complex global / local budget split across multiple business lines and horizontals
    • Work with marketing leadership teams to direct and ensure appropriate resource and budget allocations
    • Approve, in consultation with the business leader(s), the annual operating plan
    • Plan and oversee consolidated budgets and long-range plans
    • Lead the preparation of annual budgets and periodic forecasts
    • Continually respond to and achieve strategic and ad-hoc cost-savings and re-planning, proactively and upon request
    • Solve strategic problems through showing the numbers
    • Understand P&L flow and impact of expense to overall business performance
    • Supervise team of analysts and business operation analysts, providing training and opportunity to up-skill the finance/operational team members as assigned
  • Process & Framework Development
    • Build detailed frameworks, workbooks and financial models to aid in planning and key decision making meetings
    • Partner with business leaders to provide input and guidance on business issues and to provide financial input and leadership on decision-making issues affecting the business
    • Serve as finance lead for Global Marketing Organization, leading the process for development of the fiscal-year and mid-range planning goals
  • Cross-functional Stakeholders
    • Work across finance, marketing, territory, and business teams to support the long-term strategic planning and budget process in a matrix organization
    • Act as a financial ambassador with a wide range of stakeholders and groups within and outside of Global Marketing on complex budgeting, spend control, forecasting, and spend tracking initiatives and gaps across a wide range of business lines and horizontals
    • Engage in a business-partnering role at corporate level and with the global partners to deliver positive business results
  • Tracking, Analysis, and Reporting
    • Prepare and present monthly financial review package to management, including commenting on variances to plan, forecast and prior year
    • Prepare consolidated forecasts and budgets, and analyze trends by region/market
    • Analyze impact of external and internal factors on the business and progress towards financial goals
    • Perform sensitivity, scenario and what-if analyses as well as analyzing the financial impact of changes in business and new business opportunities/acquisitions
    • Research, analyze and synthesize data from multiple sources into business information as directed and by self-identification of business information needs
    • Track and analyze marketing expense and understand overall driver to product line sales
  • Leadership Responsibilities
    • Providing leadership through collaboration with global and regional finance teams to define and drive consistency and standardization of value-add business performance analysis and financial reporting for monthly, quarterly and year end closing
    • Establishing rigorous, disciplined and systematic FP&A and performance measurement tools across the organization
    • Drive global analysis of business performance results and key performance drivers to support business prioritization, strategic decision making and internal finance messaging
    • Define and implement FP&A rhythm to track, monitor, and communicate monthly/quarterly financial performance on a timely basis to SVP and other stakeholders
    • Enhance systems and processes to produce stronger reporting tools that support more informed decision making 
    • Manage and maintain a multi-year plan that clearly identifies specific actions and tasks needed to achieve future state goals 
    • Work within and drive changes to the current ERP system to develop new solutions that meet the needs of the transformed business 
    • Act as a diplomat who can cut through politics and steer a team towards collaborative, effective, efficient problem-solving



Education and Certifications:

  • Bachelor’s degree in accounting, business, management, or finance required
  • MBA or an advanced degree in business, management, or finance desired
  • CPA is preferred

Required Knowledge:

  • GAAP knowledge preferred
  • Knowledge of MS Office including Excel and PowerPoint
  • Knowledge of appropriate accounting and financial modeling software programs

Experience Required:

  • At least 10 years of relevant experience in corporate finance, financial modeling, business operations, or accounting in globally matrixed organizations
  • Combined 4-8 years in large global complex company with experience in FP&A and/or operational reporting, preferably in the marketing or sales organization
  • Strong financial and operational planning skills
  • Proven experience and knowledge of accounting concepts and financial statement construction
  • Hands-on, creative approach to financial modeling and building business decision support tools
  • Global Organization integration preferred, including implementation of management reporting systems and processes into normal operations of the team
  • Prior experience in playing a leadership role in large-scale change programs preferred 


  • Strong project management, quantitative modeling, and complex problem-solving skills, who can derive actionable insights from data
  • Strong interpersonal skills, including effective writing and presentation skills, and ability to work with and influence senior-level business partners
  • Problem solver who can thrive in ambiguity while building clear, lasting processes
  • Team-based and collaborative work style 
  • People management capability/experience

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to race, color, religion, gender, pregnancy, national origin, ancestry, citizenship, age, legally protected physical or mental disability, covered veteran status, status in the U.S. uniformed services, sexual orientation, gender identity, marital status, genetic information or membership in any other legally protected category. 

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

We sincerely appreciate the time and effort you spent in contacting us and we thank you for your interest in PlayStation.


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