PlayStation isn’t just the Best Place to Play —it’s also the Best Place to Work. We’ve thrilled gamers since 1994, when we launched the original PlayStation. Today, we’re recognized as a global leader in interactive and digital entertainment. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

CRM Specialist (contract) 

The CRM Specialist will support the Manager, CRM in planning and executing effective email marketing strategies that align with business goals and objectives. This role will be responsible for working with the Marketing, Product Planning, Network Operations, and Analytics teams to successfully develop and execute email marketing programs to grow defined areas of business. This is a 12 month contract role. 

Roles & Responsibilities 

  • Develop and implement Email Marketing campaigns and life-cycle management programs in order to achieve marketing and revenue objectives in active coordination with Marketing, Product Planning and Network Operations teams. 
  • Manage day-to-day execution of email campaigns:Develop creative briefs based on objectives, target audiences, product/service positioning, and strategy. 
  • Manage creative assets and content for the creation of email campaigns,including weekly & monthly newsletters. 
  • Oversee list pulls, promotion code creation, link creation and testing for campaign deployment. 
  • Partner with Product Marketing Managers, Creative Services, Database Marketing Analysts and our Email Service Provider to produce, manage, and maintain program schedules. 
  • Track, measure and analyze performance of all email programs.
  • Learn and use our Email Service Provider’s application in order to successfully execute programs. 
  • Work closely with the Analytics team to analyze customer behavior, develop customer segmentation strategies, and identify key insights that will inform program enhancements and recommendations. 
  • Use a test and learn approach to optimize program effectiveness and quantify results.
  • Distribute and institutionalize learnings across the organization.
  • Interface with global Marketing teams to share information, tactics and strategies.

Qualifications & Skills 

  • 3+ years of demonstrated success in developing and executing Direct Marketing
    programs, including online Customer Retention initiatives 
  • BA in Marketing or related field required.
  • Knowledge of email and internet marketing methods with strong analytics-driven
    decision making. 
  • Excellent organizational skills with proven track record in project management and
    ability to manage multiple projects simultaneously. 
  • Experience communicating business and marketing objectives to creative teams.
  • Strong attention to detail and interpersonal communications skills a must.
  • A “do-er” and self-starter with ability to prioritize and clearly communicate priorities.
  • Must work well in a fast-paced, dynamic, team-oriented environment.
  • Outstanding written and verbal skills.
  • Experience with experimental design and program evaluation.
  • Results-oriented.
  • High-level proficiency in MS Word, Excel, PowerPoint, and Adobe Photoshop
  • E-commerce experience
  • Knowledge of email marketing best practices
  • CRM systems knowledge 

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to race, color, religion, gender, pregnancy, national origin, ancestry, citizenship, age, legally protected physical or mental disability, covered veteran status, status in the U.S. uniformed services, sexual orientation, gender identity, marital status, genetic information or membership in any other legally protected category. 

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

We sincerely appreciate the time and effort you spent in contacting us and we thank you for your interest in PlayStation.


Apply for this Job

* Required
Almost there! Review your information then click 'Submit Application' to apply.

File   X
File   X

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Sony Interactive Entertainment PlayStation are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.