Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

We are seeking a seasoned, highly motivated marketing leader who will oversee the brand marketing for loyalty and engagement programs for the PlayStation platform. The programs will transform how we engage and deepen brand affinity with our consumers across the world, ultimately driving incremental revenue and profitability for the company.

In this role, you will lead the marketing strategy, planning and execution for our global loyalty and engagement programs. The role also includes ensuring the programs’ marketing ladders up to and integrates with the overall company brand ecosystem. The role requires a robust understanding of loyalty and engagement mechanics and behaviors and trends; data analytics, campaign performance measurement, and life-cycle management. You will ensure that program marketing KPIs and business goals are met. We'd love to hear from you!

The key responsibilities include but are not limited to the following:

Brand and Product Marketing

  • Architect the marketing strategy and planning for the company’s loyalty and engagement programs
  • Implement the efficient go-to-market approaches for the programs and execute tactics that drive awareness and engagement
  • Drive continuous awareness, and affinity, through effective and innovative marketing programs across owned, earned, and paid channels
  • Implement always on, effective marketing communications for programs that includes messaging of campaigns, new features and benefits, across key consumer touchpoints
  • Oversee creative development of all marketing collateral for paid and owned channels

Performance Management

  • Develop and define marketing KPI framework and linkage to business outcomes, continuously optimizing and improving performance over time
  • Develop data and insights-based marketing strategies and tactics to drive incremental ROI against business objectives
  • Partner with cross-functional teams to develop Omni-channel communication programs and measurement/testing plans, including CRM lifecycle programs and more

Collaboration

  • Partner closely with business teams to find opportunities for offers and promotions relating to loyalty & engagement
  • Collaborate closely with company’s brand teams and other cross-functional partners to ensure integration and alignment
  • In partnership with the business team, collaborate with engineering and products teams to deliver new capabilities and features
  • Deliver senior executive presentations on marketing strategy, campaigns, and performance

Skills

  • Expert knowledge of marketing best practices in loyalty and consumer engagement fields
  • Proven experience building and executing global brand strategies
  • Robust marketing experience encompassing owned & paid channels in the loyalty field - specifically for global consumer brands
  • Strong strategic problem solver with the ability to bring thought leadership and guidance for the cross functional teams the role partners with
  • Experience both collaborating with, and leading cross-functional teams in a global matrixed organization
  • Proven success in the development of impactful marketing communication across the consumer journey
  • Experience translating insights and data into consumer value and marketing strategy
  • Strong intuition for business and having robust analytical skills both quantitative and qualitative, in order to formulate POVs and adjust plans strategically in changing environments
  • Superb written and verbal skills as well as excellent presentation skills
  • Flexible with strong interpersonal and organizational skills

Desirable:

  • Experience working with business, product, and engineering teams
  • Experience in eCommerce or Marketing Technologies, preferably in global organizations
  • High level of curiosity and inventive thinking, with the desire to find innovative solutions
  • Passion and knowledge of entertainment and media trends, consumer products, loyalty standard methodologies, consumer behaviors!

Required Experience:

  • Bachelor’s degree in related field (or relative qualification standard); MBA a plus
  • 10+ years’ experience in marketing, with tenure specifically related to loyalty and rewards programs, lifecycle engagement marketing
  • Worked as part of a team that crosses multiple countries and time zones
  • Experience analyzing and interpreting marketing data and presenting findings

LI-IR1

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

Apply for this Job

* Required

  
  


Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in PlayStation Global’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.