Launched in 2015, SOL DE JANEIRO is an award-winning, fast-growing premium global lifestyle beauty brand inspired by the beauty rituals and attitude of the beaches of Rio. Our brand purpose is to spark endless self-celebration and joy through the power and warmth of the Brazilian spirit. This philosophy extends from our products to our corporate culture. We are leaders, permanently inquisitive, category obsessed, incredibly diverse, self-demanding, true team players, and we are all Brazilian in Spirit.
Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Rio, Paris, London, and Germany. Our commitment to excellence has earned us prestigious honors, including TIME100's 2024 Most Influential Company, Fast Company's 2024 World's Most Innovative Companies and 2023 Brands that Matter, Allure's 2024 Readers' Choice Awards, and WWD's 2023 Beauty Inc Award in the Prestige category. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.
As Senior Manager, Consumer Marketing - DACH, NL, PL you will support and execute all aspects of National Marketing and Consumer engagement activities (local market campaigns, PR, influencers) for DACH, NL, and PL. This position is a permanent contract and is based in Germany.
This role will report to the Director, Regional Brand – DACH, NL, PL
RESPONSIBILITIES:
Develop & lead the execution of DACH/NL/PL Media Strategies
- Create comprehensive 360 omnichannel Media plans including OOH, digital, Influencer
- Marketing tailored to the specific needs and goals of the region
- Analyze market trends, audience behavior, and competitor activity to inform media planning decisions
- Determine optimal media channels and tactics to reach target audiences effectively
- Lead the execution of the media plan across channels
- Tracking, reporting, and evaluation of all activities of the annual media plan
Integrated Marketing Strategy Development
- Develop local relevant Marketing activities in partnership with the International department and key retailers
- Partner closely with Key Account Managers to understand retailer priorities and objectives, and build in partnership a cohesive regional marketing plan
Consumer Marketing
- Ensure best-in-class execution of Digital and Influencer campaigns through always-on evaluations and KPI development to ensure programs are driving acquisition and brand growth
- Develop and manage, with the Regional brand director and PR agency, influencer and brand ambassador programming, delivering brand reach and conversation through impactful influencer programming that supports strategic launches, retailers, and brand priorities
Budget Allocation and Management
- Establish media budgets for the DACH, NL, PL region
- Allocate budget resources across various media channels and campaigns to maximize ROI
- Monitor spending and adjust allocations as needed to ensure budget adherence and campaign success
Reporting
- Prepare regular reports and presentations for internal stakeholders and retailer partners to communicate campaign performance and ROI
REQUIREMENTS:
- Minimum 5-7+ years’ experience in Marketing, PR, Influencer, and Social preferably in retail/cosmetics/luxury goods
- Experience in leading national campaigns across all touchpoints
- Rigor, autonomy, organization, adaptability, and proactivity are essentials for the job
- Excellent written and spoken communication skills. Capacity to work in a multi-cultural and fast-paced environment
- Business School or University Master's Graduate, with a major in Business, Management, or Marketing
- Knowledge and affinity with retail, digital marketing, and business. Interest in the beauty industry is preferred
- Must be comfortable working a hybrid schedule (1-3 per week in our Germany Office)
#LI-Hybrid
In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.
The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.
Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro
