Launched in 2015, SOL DE JANEIRO is an award-winning, fast-growing premium global lifestyle beauty brand inspired by the beauty rituals and attitude of the beaches of Rio. Our brand purpose is to spark endless self-celebration and joy through the power and warmth of the Brazilian spirit. This philosophy extends from our products to our corporate culture. We are leaders, permanently inquisitive, category obsessed, incredibly diverse, self-demanding, true team players, and we are all Brazilian in Spirit. 

Headquartered in New York and launched as a digitally native brand, we now have teams in Rio, Paris, London and Germany supporting the expansion across the globe.  

You’re a consumer-obsessed integrated marketing leader who knows how to make a brand pop in today's cluttered landscape. You're not just a strategist; you're a doer, a dreamer, and a disruptor. You’re able to seamlessly combine needs and input from multiple departments to create breakthrough 360 GTM frameworks that maximize consumer buzz and relevancy globally. 

 This role reports to the Executive Director, Global Brand Strategy & Consumer Engagement.

Responsibilities: 

  • Design global go-to-market consumer engagement frameworks for new launches and category and brand support campaigns, laddering up to campaign concept and authentically connecting the brand to global target audiences. 
  • Lead development of launch toolkits including messaging, paid media assets, in-store assets, e-commerce assets, press releases, influencer guidelines and activation concepts. 
  • Support Creative & agency briefing for brand and consumer engagement tactics, including launch activations, media, social, and influencer. 
  • Collaborate closely with the Global Product Marketing team to ensure that the toolkit strategies are in alignment with overarching category and brand objectives. This involves regular meetings, data sharing, and strategy sessions to create a cohesive brand message. 
  • Lead the internal creative team through the entire marketing process, from the initial briefing to the final execution and subsequent optimization. This involves providing clear and constructive feedback to ensure the creative output is aligned with brand strategies and objectives. 
  • Act as the liaison between the global marketing team and regional teams to ensure that the toolkits are localized effectively and that deliverables reflect market needs.  
  • Foster collaborative relationships with other integrated marketing leaders such as those in Media, PR, Social, and Trade Marketing to ensure that all marketing activities are aligned and integrated, offering a seamless consumer experience. 
  • Work closely with Creative, Product, and Commercial teams to ensure a cohesive and consistent consumer journey through the marketing funnel. 
  • Partner with Category Manager to effectively brief Creative on seasonal storytelling and asset needs to ensure best-in-class execution and delivery of seasonal consumer marketing campaigns. 
  • Develop strategic external partnerships and execute high-impact marketing programs to drive global growth, retention, and awareness. 
  • With Senior Manager, Promotions, manage strategy and execution of promotional support for launch programs, including integration with influencer initiatives, brand partnerships, and merch bundles. 
  • Provide updates on global competitive activity, trends, and industry best practice in monthly content planning meetings, 360 and creative brainstorm. 
  • Develop a deep understanding of market and customer segment opportunities to create campaigns that drive revenue goals. 
  • Support the management of the Global Brand Strategy & Consumer Engagement budget. 

Requirements 

  • Bachelor’s degree in Marketing, Business, or related field; MBA preferred. 
  • 10+ years of experience in integrated marketing, with at least 5 years in a leadership role. 
  • Strong experience in developing and executing GTM strategies, preferably in the beauty or CPG industry. 
  • Exceptional cross-functional collaboration skills. 
  • Proficient in marketing analytics tools. 
  • Excellent communication and presentation skills. 
  • Must be comfortable working a hybrid schedule (1 time per week in our NY Office + remote).

#LI-Hybrid

Salary Range
$155,000—$170,000 USD

In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.

The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.

Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

 

https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro

Apply for this Job

* Required
resume chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
cover_letter chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
When autocomplete results are available use up and down arrows to review
+ Add another education

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Sol de Janeiro’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Our system has flagged this application as potentially being associated with bot traffic. Please turn off any VPNs, clear your browser cache and cookies, or try submitting your application in a different browser. If this issue persists, please reach out to our support team via our help center.
Please complete the reCAPTCHA above.