PPC Specialist

Department: PPC Team

Reports to: PPC Team Lead

Revised: 3/6/2019

Basic Functions & Scope

The primary function of this position is to ensure the maximum campaign optimization of all pay-per-click advertisements. This includes managing, monitoring, and troubleshooting the setup and execution of all client campaigns, properly distributing the budgeted funds for the pay-per-click advertisements, and optimizing campaigns towards client-specific goals.

Position Responsibilities

Campaign Optimization

  •  Establish and utilize Key Performance Indicators to bring the best quality traffic to the client’s website
  •  Monitor new and existing accounts for lead generation performance, troubleshooting accounts to ensure lead generation optimization
  •  Assess and adjust campaign components as necessary to maximize website conversions
  •  Pursue knowledge about latest features and trends in optimization

Campaign Execution

  •  Build or modify campaigns for customers based on desired goals and instructions
  •  Process orders through the campaigns dashboard, evaluating the budget distribution along with the consistent daily spending patterns
  •  Ensure that all campaigns are pacing appropriately and report potential underspends to Account Manager
  •  Check budgets and orders for updates/changes and make sure changes have been applied across all systems

Internal Customer Relations

  •  Compile and analyze data to provide Account Managers and clients with account performance information
  •  Respond to internal emails, and / or any other forms of communication, in a timely fashion, ensuring that the issues are resolved
  •  Communicate effectively with other departments within Sokal
  •  Actively assist in resolving issues that may not be assigned to any specific digital team
  •  Participate in team projects and work in a positive manner with other members of the team

 

Basic Qualifications

  •  Bachelor’s degree in a related field or equal years of experience to demonstrate the necessary competencies required for the position
  •  Strong analytical skills with extreme attention to detail
  •  Excellent written and verbal skills with a keen ability to effectively and professionally communicate ideas to coworkers and other departments
  •  Proficient in MS Suite, including Excel and Word
  •  Proficient in G Suite, including Google Drive
  •  Knowledge of Google Ads and/or Bing Ads is a plus, but not required
  •  Ability to learn and effectively utilize PPC advertising platforms
  •  Ability to multitask and manage multiple assignments and priorities
  •  Must be a team player in all avenues
  •  Excellent time and task management skills
  •  Flexibility to perform in a fluid environment with day-to-day or even hourly changes in priorities
  •  Strong desire to learn along with an eagerness to interface with new technologies

Supervisory Responsibility

This position has no supervisory responsibilities

Working Conditions

PPC Coordinators are seated for 6-8 hours per day, performing constant motions such as typing and using other computer equipment. Certain situations may require bending, squatting, or lifting objects that do not exceed more than 25lbs.

What We Offer:

  • 15 days of PTO
  • 9 Paid Holidays
  • 1 day off for your birthday
  • 401k plan
  • Access to Coastal Federal Credit Union
  • Community Work Environment
  • 35-hour workweek (9am – 5pm each day with 1-hour lunch)
  • Free snacks and drinks
  • Great Health Insurance plan - Dental / Vision/ Life Insurance / Accident Insurance
  • And other perks along the way!

 

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