Retention Manager

About the company:

Softermii (https://www.softermii.com/) is an outsourcing/outstaffing company with more than 8 years of experience in web and mobile application development with a team of more than 120 specialists from 6 countries.

We have withstood multiple challenges, such as COVID-19 pandemic and war aggression against Ukraine, we have secured sustainable development processes, saved all our projects and jobs. Even more – we’re constantly growing.     

 

Every day we add new project to our portfolio in the following areas of expertise:

• Healthcare
• Real estate
• Livestream E-commerce
• Fintech (WealthTech, Capital Trading)
• Real Time Communications (RTC)

 

In addition, we develop 2 of our own solutions that help our customers get faster applications for video or audio calls (https://www.softermii.com/solutions/vidrtc) or an application for real estate with 3D visualization

(https://www.softermii.com/solutions/apartmii)

 

Company’s mission:

Softermii: Succeed Without (L) imitations

We will turn any idea into a valuable product.

 

Our plans as a company:

We want to move from a regular outsourcing business to an ecosystem of outsourcing, education and product development companies.

 

📲💻 Project:

MarketRaces is revolutionizing how users engage with financial markets by transforming market dynamics into an interactive horse racing game. Our platform makes financial education fun, competitive, and rewarding.

🌎 Location:

Europe, preferably Cyprus, or Ukraine with the ability to travel abroad.

👬 Why we have opened this vacancy:
Team extension.

💻 Type of cooperation:
Remote, full-time.

📋 Your responsibilities on the project will be:

1. Player Retention & Engagement Strategy
• Develop data-driven retention strategies to increase active users and reduce churn.
• Work closely with CRM, email marketing, and in-game messaging teams to create engaging campaigns.
• Analyze player behavior, deposit trends, and session frequency to personalize offers.
2. CRM & Lifecycle Marketing
• Design automated retention campaigns (emails, push notifications, SMS, in-app messages) based on user segments.
• Build player lifecycle journeys (welcome flows, reactivation campaigns, VIP programs, churn prevention).
• Optimize loyalty programs and rewards for long-term player engagement.
3. Bonus & Promotion Management
• Create and optimize bonuses, cashback programs, daily challenges, and seasonal promotions.
• Implement A/B testing to measure the effectiveness of different promotions.
• Ensure bonuses align with revenue goals and prevent bonus abuse.
4. VIP & High-Value Player Management
• Develop exclusive VIP retention strategies to retain high-value players (whales).
• Personalize offers for top depositors through tailored rewards, events, and account managers.
5. Churn Prevention & Win-Back Strategies
• Identify early signs of churn using behavioral analytics and predictive modeling.
• Create win-back campaigns for inactive players through special promotions.
• Implement exit surveys and feedback loops to understand why users leave.
6. Data Analytics & Performance Reporting
• Track key retention KPIs: DAU, MAU, Retention Rate (D1, D7, D30), LTV, and Churn Rate.
• Use tools like Google Analytics, Mixpanel, Amplitude, Power BI, and SQL to measure retention performance.
• Present insights and actionable reports to the leadership team.
7. Compliance & Responsible Gaming
• Ensure retention strategies align with gambling regulations and responsible gaming policies.
• Work closely with the customer support and KYC teams to prevent fraud and promote ethical engagement.

👨‍👩‍👧‍👦 Team:

Executive Team Department, Company owners (4 people), Product Owner, Acquisition Manager

 

🗞 Our requirements to you:

• 5+ years of experience in player retention and lifecycle marketing.
• Deep understanding of CRM & Marketing Automation tools.
• Proficiency with Google Analytics (GA4), Power BI, Mixpanel, and Amplitude.
• Hands-on experience with A/B Testing and performance optimization.
• Strong experience in designing and managing loyalty programs and promotions.
• Experience in the iGaming or fintech gaming industries.
• Upper-intermediate or higher English level.

💥 It would be cool if you have experience with:

• AI & Predictive Analytics for churn prediction and player segmentation.
• VIP & High Roller Management.
• Omnichannel Retention Strategies (email, push, SMS, Discord, in-app messaging).

 

👨‍💻 Interview process:

• Call-acquaintance
• HR Interview
• Final Interview 

What we can offer you:

1. We have stable and highly-functioning processes – everyone has their own role and clear responsibilities, so decisions are made quickly and without unnecessary approvals. 
2. You will have enough independence to make decisions that can affect not only the project but also the work of the company.
3. We are a team of like-minded experts who create interesting products during working hours, and enjoy spending free time together.
4. Do you like to learn something new in your profession or do you want to improve your English? We will be happy to pay 50% of the cost of courses/conferences/speaking clubs.
5. Do you want an individual development plan? We will form one especially for you + you can count on mentoring from our seniors and leaders.
6. Do you have a friend who is currently looking for new job opportunities? Recommend them to us and get a bonus.
7. And what if you want to relax? Then we have 21 working days off.
8. What if you are feeling bad? You can take 5 sick leaves a year.
9. Do you want to volunteer? We will add you to a chat, where we can get a bulletproof vest, buy a pickup truck or send children's drawings to the front.
10. And we have the most empathetic HRs (who also volunteers!). So we are ready to support your well-being in various ways.

 

A little more information that you may find useful:

• our adaptation period lasts 3 months, this period of time is enough for us to understand each other better;
• there is a performance review after each year of our collaboration where we use a skills map to track your growth;
• we really have no boundaries in the truest sense of the word – we have flexible working day, remote or office is up to you.

 

Of course, we have a referral bonus system. So if you have a friend who likes our job opening, you can give us their telegram contact, and we in turn will thank you with a bonus if we start working with them!