ABOUT OGILVY SOCIAL.LAB
Ogilvy Social.Lab (OSL) is a full-service advertising agency headquartered in Brussels’ WPP Campus. As part of the international Ogilvy network, our operations span four continents with over 15 nationalities on the 130-strong team working in our offices – our mindset is borderless.
We proudly collaborate with prominent international and regional clients, including Absolut, Unilever, Mondelez, Ford, IKEA, Lidl, Orange, EU and Belgian institutions, fueling their success locally & internationally.
Entrepreneurship pulses through our veins, embodying our name with a "lab” mentality. We constantly innovate and experiment, staying in sync with the ever-evolving digital media landscape we specialize in.
ROLE
We are looking for a senior social strategist with a curious mind to join and support the strategy development of some new & exciting global projects across social.
If….
- you believe there is a big renaissance in social creative happening right now
- you have a strong understanding of Flemish culture and can effectively integrate local insights into global social strategies
- you believe Instagram & TikTok have become crucial sources of insights & commerce,
- you are convinced that social is key to the future of communication,
- you understand social brand planning and how to fuse the traditional way of planning with the principles of modern social,
- you consider social intelligence as a must-have to develop modern marketing approaches.
...then this job will be a great match for you!
RESPONSIBILITIES
Major Task Headings:
- Focus: Social Strategy
- Actively help develop modern social strategies for a portfolio of global clients.
- Integrating seamlessly with planning functions within our team, as well as partner agencies.
- Ensuring appropriate measurement & effective outcomes.
Responsibilities:
- Responsible for providing inspiration across various social and digital streams that will inform strategies, creative and content development that deeply connects brands with people.
- Acting as a key strategic consultant including developing social strategies (especially content and channel strategies) leading into broader digital strategy
- Develop an extensive and insightful knowledge of audiences and turn them into actionable personas for activation across social
- Provide clear and straightforward creative direction through different tools or methods: single minded creative briefs, social journey development, or any other approach that will help sharpen creative output.
- Stay current and connected to culture and social trends in order to inspire and bring innovation in our strategic and creative work.
- Provide best practice in social communication development and implementation – including driving appropriate measurement, ensuring effectiveness of work.
- Manage and develop our junior strategists & interns, including performance tracking and building of individual development plans.
PROFILE
- 4 - 6 years experience in an agency and/or as a Digital Planner.
- Native Dutch speaker with excellent level of English, and a deep understanding of the Flemish culture and market dynamics.
- Strong knowledge of social media & digital communications planning
- Cultivate audience-first thinking – always starting with the audience
- Be Research savvy - understand how to apply qualitative and quantitative learnings.
- Be a cultural voyeur - know how to tap into culture, scoping relevant trends.
- Possess strong critical thinking skills - analytical, creative, and lateral.
- Can tell and sell a story with strong presentation and writing skills.
- Be digitally savvy and up to date with social media developments.
- Be comfortable working independently as well as collaboratively as part of a team.
- Be available for travel – as needed.
OFFER
- Full-time opportunity within a growing and trendsetting advertising agency, hybrid working for our Brussels HQ.
- Attractive package and benefits
- Strong flexibility plan
- Continuous trainings
- Work alongside a team of diverse and people-focused individuals, on impactful projects and with an array of local, regional and global clients.
- We thrive on transparency – Our words and promises produce actions.
- As an Ogilvy Social. Lab employee, you will be provided with continuous opportunities to grow through training, and career conversations, while doing strong work, that works on a daily basis.
At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.We believe in building powerful teams with purpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities – and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
