Founded by industry experts and backed by strategic investors, our disruptive built-for-the-cloud architecture was designed to push the limitations of conventional data warehousing.
Our teams breed ambition, challenge ordinary thinking, push the pace of innovation, in-service of the exploding demand for accessible data.
Snowflake is growing fast and we’re scaling our team to help enable and accelerate our growth. We’re passionate about our people, our customers, our values and our culture! We’re also looking for people with a growth mindset and the pragmatic insight to solve for today while building for the future. And as a Snowflake employee, you will be accountable for supporting and enabling diversity and belonging.
Snowflake started with a clear vision: make modern data warehousing effective, affordable, and accessible to all data users. Because traditional on-premises and cloud solutions struggle with this, Snowflake developed an innovative product with a new built-for-the-cloud architecture that combines the power of data warehousing, the flexibility of big data platforms, and the elasticity of the cloud at a fraction of the cost of traditional solutions.
As a Demand Generation Manager focusing on industries, you will create engagement and drive qualified conversions in target verticals. You will create nurturing and trigger-based email campaigns, webinars, digital campaigns, and more to deliver tailored marketing messages and drive optimization through frequent and ongoing testing and analysis. You will also excel at working cross-functionally with product marketing, the sales organization and the Snowflake ecosystem. The ideal candidate will embody our company values, be creative, have a collaborative work ethic, strong attention to detail, data-driven decision making, and a passion to deliver programs and projects that drive the growth and health of our business.
What you’ll do:
Lead industry growth by using a variety of acquisition channels including email, webinars, database nurture, retargeting, display ads, and more to generate MQLs for our SDR organization.
Create, manage and execute integrated campaigns with product marketing and partners, by jointly developing the overall positioning, messaging, storytelling, and strategic plans.
Collaborate with demand generation managers who own persona and use case marketing to orchestrate how industry campaigns will align with overall campaign plans.
Develop direct response messaging for emails, landing pages and banners ads that promote your campaigns.
Set key performance indicators (KPIs), drive pipeline, and measure growth in order to ensure the success of ongoing integrated campaign activities.
Develop multi-touch omnichannel nurture for target industries to engage prospects and move them through the funnel.
Implement testing methodologies to enhance the demand creation process, including response and conversion rates. Share best practices with the greater demand generation team.
What you have:
Minimum 5 years of experience developing & executing integrated marketing campaigns.
Experience marketing to industries including, but not limited to financial services, healthcare, media & entertainment, retail, and more.
Experience growing a database organically and generating MQLs for SDRs.
Advanced use of Marketo and Salesforce.
Excellent written communication skills: you will be developing direct response copy for email and landing pages.
The ability to learn new technologies, products and systems quickly.
Expertise in understanding data, telling stories and executing across channels to create a customer-focused experience.
You have experience with and understanding of traditional, digital and emerging channels to create demand.
1+ year experience with SQL or other programming languages a plus.
We’re looking for people who share our passion for ground-breaking technology and want to create a lasting future for you and Snowflake.
Are you up for the challenge?
Snowflake is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, gender identity or expression, marital status, national origin, disability, protected veteran status, race, religion, pregnancy, sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.