Digital Marketing Specialist
Quality isn’t just a goal. It’s the whole point.
At SmartBear, we deliver the complete visibility developers need to make each release better than the last. Our award winning and industry favorite tools TestComplete, Swagger, ReadyAPI, Zephyr are trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including world-renowned innovators like Adobe, JetBlue, FedEx, and Microsoft.
About the Position
We’re looking for an experienced, data-driven Digital Marketing Specialist to help increase digital lead quality and quantity in alignment with our growth & revenue goals. As a key member of the Digital Marketing team, and part of the larger Growth Marketing team, the ideal candidate would have a strong understanding of search marketing, web strategy and conversion rate optimization. If you’re analytical, love search marketing, and understand the critical impact of UX then we are looking for you. This role will report directly into the Director of Digital Marketing.
What You’ll Do:
- Provide digital expertise to the broader marketing team, including insights on the best strategies, channels and tactics to achieve KPIs across our portfolio of software products
- Consistently look to diversify our digital marketing strategy and stay ahead of the ever-changing market needs & competition
- Own SEO reporting; from website health (core web vitals) to evolving traffic trends
- Help identify, prioritize, and coordinate internal web optimization efforts to achieve best-in-class customer experiences
- Educate key stakeholders on digital marketing best practices and search industry trends
Who You Are:
- 4+ years of experience in digital marketing, media, and/or advertising within an agency OR 2+ years of experience working in-house at a large enterprise or Fortune 500 company.
- Data-driven marketer passionate about user journey across all customer touch points
- Strong familiarity with marketing funnels, attribution analysis, and ROAS
- Affinity for landing page optimization and ability to articulate business impact
- Content strategy evangelist – from content audits to competitive gap assessments
- Experience with Google reporting tools (especially Google Search Console & Google Analytics)
Why you should join the SmartBear crew:
- You can grow your career at every level.
- We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
- We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.
- We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically – the whole person.
- We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.
Did you know?
- Our main goal at SmartBear is to make our technology-driven world a better place.
- SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.
- SmartBear is headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclaw, Poland and Bangalore, India.
- We’ve won major industry(product and company) awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator and BuiltIn Best Places to Work.
SmartBear is an equal employment opportunity employer and encourages success based on our individual merits and abilities without regard to race, color, religion, gender, national origin, ancestry, mental or physical disability, marital status, military or veteran status, citizenship status, age, sexual orientation, gender identity or expression, genetic information, medical condition, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other legally protected status
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