Small Girls PR is a seeking a VP who will have the rare opportunity to be in a hybrid in-house/agency role, dedicated to leading the creative PR efforts for a globally-recognized beauty brand.

In the beauty world, our team has personally come up with Olay's commitment to stop retouching in skincare ads, produced the virtual event series for Madison Reed that took home this year's Sabre Award, and is responsible for Billie's Project Body Hair going viral. We put the first on-demand beauty on Postmates and came up with beauty campaigns that have merited wikipedia entries.

"One of the most successful boutique PR agencies" - BuzzFeed

"The team consistently produces clever PR campaigns that draw attention from major media outlets" - Forbes

Note: Small Girls PR is currently in the office on a hybrid basis, working two days a week in the office. 

How you’ll make an impact:

You’ll be leading long-term communications strategy for a brand known for challenging the status quo when it comes to beauty standards and elevating diversity & equity in the beauty industry.

You’ll sit atop an integrated team marrying earned media, brand partnerships, experiential, and creative campaign production to set (and execute) long term strategy. You’ll concept campaigns that introduce the brand to new audiences, spark conversation in unexpected ways and have the opportunity to reimagine what’s included in a brand’s communications remit.

Your day to day:

  • Management of a 10+ person team, including the day-to-day oversight & longer-term professional development of direct reports alongside integration of our wider activations teams
  • Part business leader, part comms professional, you will counsel executives on how strategic initiatives may impact outcomes relevant to key business goals (and coach our teams to do the same)
  • Maintain awareness of modern channels impacting our audiences and proactively recommend how to engineer stories for them
  • Concept original campaigns poised for virality, and oversee teams internally and/or IAT’s externally to bring your dreams to life
  • Act as a steward for Diversity, Equity & Inclusion both internally (with policies) and externally (with campaign concepts and media curation)
  • Demonstrate deep understanding of what makes something more vs. less ‘mediable,’ impacts shareworthiness, and compels ‘pick-up’ and provide insight to client and junior team members in considering earned campaign/tactic nuances
  • Sound financial management, overseeing the team’s budgets and scopes, from creating project estimates to tracking delivery, in partnership with the SVP and Finance teams
  • Commit to continuous learning and development for yourself, your teams, and juniors around you -- this means setting stretch goals and challenging the teams around you

Why we’ll love you:

  • 11+ years of relevant experience
  • You have been personally responsible for managing up to senior level / C-suite client executives 
  • Despite working in a top-of-funnel field, you have history showing how PR results (such as impressions or sentiment) ladder to key business objectives of the brand and have dabbled in mapping PR to bottom-of-funnel practices
  • Fluency in managing billable hours across teams
  • Experience supporting consumer driven brands, beauty is a plus, not a must
  • Proven chops personally coming up with creative ideas that drive headlines
  • Experience working across integrated campaigns and a strong understanding of what is compelling to media and consumers alike. 
  • Past management of a large team, previously responsible for the professional development and career pathing of multiple individuals at a time
  • Familiarity with Fortune 500 landscape (whether opening up PO’s or navigating interagency organization for massive global projects)
  • Self aware, recognizing one’s own strengths and weaknesses, with a love of giving and receiving feedback
  • Sense of humor, with the ability to take the work seriously but not yourself

Why you'll love us:

  • Atypical Time: a generous PTO plan that scales with tenure is in addition to both Summer Fridays and Winter Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care. 
  • Dedicated Time Each Day for Deep Work: Our unique Smalls In Sync program carves out daily time for you to collaborate with colleagues as well as have the space to do get your strategic, solo work done
  • We invest in you: We have 100% employer covered medical leave, contribute to your 401k (whether you decide to contribute or not), in addition to contributing towards your gym memberships, dental, vision, data plans / home WiFi, and daily commute. We budget for you to network each month as well as reimburse professional development as it applies to roles, from InDesign to public speaking.
  • A strong culture: We have an employee-led committee that determines company policy together and another dedicated to planning our weekly celebrations and quarterly outings (virtual or otherwise), book clubs and employee-coached trivia & intramural activities, a pet-friendly office when we’re not remote, a penchant for karaoke, and we’ve even taken our staff on vacations overseas.

As a minority & women-owned business, we are a diverse and high performing company that is dedicated to creating an inspiring workplace for all. It is the policy of Small Girls PR to provide equal opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, religion, sex, national origin, disability, or sexual orientation.

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