Job Title: Paid Media Marketing Specialist
Location: Pune, Hyderabad
About the Company:
SingleStore is a fast-growing tech company that provides a unified database platform that enables customers to accelerate digital transformation and capitalize on their data.
JD for Performance Marketing Specialist
We are looking for a talented and experienced Performance Marketing expert to join our Demand Generation team. As a Performance Marketing Expert, you will be responsible for developing and executing performance-driven campaigns that drive demand for SingleStore’s cutting-edge database technology.
Responsibilities:
- Develop and execute performance marketing strategies that drive demand for SingleStore’s products and services
- Manage and optimize paid search, social media, and display advertising campaigns to drive leads and sales
- Work closely with extended marketing teams team to develop and execute integrated digital campaigns across multiple channels
- Analyze campaign performance data to identify areas for optimization and improvement
- Collaborate with the marketing team to develop, test and optimize compelling ad copy, creatives and messaging that resonates with target audiences
- Monitor industry trends and stay up-to-date on the latest performance marketing strategies and tactics
Requirements:
- Bachelor’s degree in marketing or a related field with 5+ years of experience in performance marketing, preferably in a B2B technology environment
- Proven track record of developing and executing successful performance-driven campaigns that drive demand and generate leads, managing budgets of at least $500k annually, with a strong focus on optimizing cost per lead (CPL).
- Expertise in data-driven decision-making with experience in running multivariate tests and conversion optimization, and the ability to use data and analytics to continuously improve campaign performance.
- Experience managing and optimizing paid search, social media, and display advertising campaigns, with a strong understanding of attribution models and account-based marketing.
- Experience in building and running developer-centric campaigns in relevant platforms, such as Stack Overflow, Reddit or github and a deep understanding of the developer audience and their needs.
- Knowledge of marketing automation and CRM platforms such as Eloqua and Salesforce, as well as content management systems like Contentstack.
- Familiarity with data visualization tools such as Tableau, and the ability to use them to create compelling reports and dashboards to track and analyze campaign performance.
If you are a results-driven marketer with a passion for performance marketing and experience in the technology industry, we want to hear from you! Join our team at SingleStore to drive demand for the most innovative database technology companies today!
