Product Education Manager

Similarweb is the leading digital intelligence platform used by over 3500 global customers. Our wide range of solutions power the digital strategies of companies like Google, eBay, and Adidas.

We help our customers succeed in today’s digital world by giving them access to data-driven insights, competitive benchmarks, strategic analysis, and more.  

In 2021, we went public on the New York Stock Exchange, and we haven’t stopped growing since!  

We are seeking a highly skilled and passionate individual to join us as a Product Education Manager.
The successful candidate will creatively design and deliver impactful customer education content and user learning experiences, and be responsible for optimizing a  best-in-class omni-channel learning program across multiple Similarweb Solutions.

The role requires a dynamic, hands-on content producer, capable of executing in an agile, fast-paced environment. 

As a Product Education Manager, You Will:

• Be a key stakeholder in the development and implementation of a comprehensive customer education strategy, aligned with the business’s user retention and usability goals.
• Demonstrate tactical capacity through individual contributions to drive functional success, whilst also the pushing for strategic improvement.
• Develop communication plans and outreach strategies to promote adoption and engagement in the Similarweb User Academy
• Gain and maintain expert understanding of Similarweb products and customer personas, use cases, value propositions, positioning & messaging.
• Build the right infrastructure, assets, and distribution for a holistic, scalable approach to product education.
• Balance and prioritize initiatives and the needs of many stakeholders.
• Work with product analytics to create robust reporting on the efficacy of various education initiatives
• Ensure delivery of high-quality content that maintains consistency of product voice for different solutions, while still using customer-specific and industry-specific language
• Continually improve knowledge of industry trends and best practices. 

What skills we’re looking for in the perfect candidate:

• Self-starter, comfortable working autonomously in an agile, fast-paced and rapidly-changing environment, where ambiguity fuels your curiosity, creativity, and tenacity.
• Expert in adult learning principles and learning experience design and methodologies. 
• Experience in building/maintaining an Academy program for a SaaS company.
• 3-5+ years of experience in B2B SaaS, working within a high-performing customer education or customer experience team.
• Ability to analyze, and communicate the KPI’s associated with performance, with a focus on continuous improvement.
• Experience developing omni-channel customer education programs and strategies 
• A portfolio of extraordinary educational content you have produced yourself, along with statistics and metrics that show tangible business results from your work
• Expert at turning complex ideas into simple, and easy to understand copy that drives value, activation, and adoption
• Technical expertise with education platforms (e.g. Skilljar, Zendesk Guide, various LMSs, Appcues) and authoring tools (e.g. Articulate Storyline, Camtasia, Screenflow) 
• Native English speaker
• Exceptional writing, editing, and presentation skills

Why choose Similarweb?

We believe that building a great product and a great company starts with finding amazing people and helping them grow and develop professionally and personally. At Similarweb, you’ll be surrounded by curious, witty and passionate people that are hungry to drive real impact. We are proud to have over 800 creative and talented  professionals, and we strongly believe in winning together as a way of driving a successful business!  

Our Values:

• Data Driven: We believe data driven decisions are the key to success and we are evangelists for the power of digital insights
• Passionate: We care deeply about what we do, are accountable for our actions and are committed to helping each other
• Excellence: We believe in excellence as a mindset. It’s in our nature; and we work hard to make a difference
• Winning Together: We know what it takes to build a great company and a great product and it begins with valuing each and every member of our team and working together to reach new heights. 

Similarweb is a global company that strives to create a workplace reflective of the communities we serve, where individuals are empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. We believe our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.

About Similarweb: 

Similarweb is the most trusted platform for understanding online behavior. Millions of people rely on Similarweb insights daily as the ground truth for their knowledge of the digital world. We empower anyone — from the curious individual to the enterprise business leader — to make smarter decisions by understanding why things happen across the digital ecosystem. Learn more at WWW.SIMILARWEB.COM.