Similarweb is the leading digital intelligence platform used by over 3500 global customers. Our wide range of solutions power the digital strategies of companies like Google, eBay, and Adidas.

We help our customers succeed in today’s digital world by giving them access to data-driven insights, competitive benchmarks, strategic analysis, and more.  

In 2021, we went public on the New York Stock Exchange, and we haven’t stopped growing since!  

 

We’re looking for a Senior Marketing Data Analyst to establish the data infrastructure and reportings of the B2C department. This role will report to Senior Director, Marketing & Monetization (B2C). 

 

Why is this role so important at Similarweb?

The B2C marketing & monetization teams work to deliver growth in user base and revenues of different business units. To do so we’re looking to unlock key data challenges while connecting the dots between marketing efforts and their incremental impact on the business. 

We see data as our back-bone To do and seek a sharp marketing data analyst to closely collaborate with the marketing & monetization teams to collect their data needs and provide effective solutions.

By establishing the data and reporting infrastructure you will impact marketing spend, ROI, roadmap and overall success of the business.. 

 

So, what will you be doing all day?

Your role as part of the B2C Marketing team means your daily responsibilities may include:

  • Defining, establishing, QAing, maintaining and progressing the user acquisition & monetization data infrastructure, reporting and visualization 
  • Working closely with all Marketing functions to drive growth, with a focus on supporting our in-house media & monetization teams as they plan, execute, and optimize full-funnel campaigns across various channels
  • Mapping and standardizing in-app product events, defining and QAing their unified reporting to AppsFlyer, Firebase and multiple media partners
  • Generating and sharing meaningful insights around top of the funnel - user acquisition (organic and paid), conversion optimization and churn
  • Initiating, defining and analyzing multiple A/B tests, including price testing 
  • Proactively seeking scalable growth opportunities 
  • Conducting competitive analysis on a regular basis

This is the perfect job for someone who:

  • Has 5+ years of experience working as an analyst in a B2C company; at least 3 years analyzing marketing activities (paid user acquisition- FB, Google; ASO, SEO, monetization, CRM) for mobile apps and websites 
  • BA/BSc (or higher) in a quantitative field/Industrial engineering
  • Is passionate about the use of SQL, spreadsheet analysis & automation and data visualization
  • Has hands-on technical experience working with AppFlyer, Google Analytics, Firebase, Apple Search Ads, Facebook Ads, Google UAC
  • Is an expert in attribution models across different devices and media partners; Deep understanding of the tracking challenges and solutions post iOS 14.5 - a must!
  • Is proficient in in-app purchase price testing
  • Feels excited about problem solving and putting the puzzle pieces together, while interacting with different take holders
  • Fluently communicates in English, including the simplification of complex data into actionable insights

 

*All Similarweb offices work in a hybrid model, so you can enjoy the flexibility of working from home with the benefits of building face to face connections with fellow Similarwebbers.*

About the team

The B2C group in Similarweb is relatively lean, with a startup mindset and passion for data. We grow various products at different lifecycle stages, enjoying the freedom to conduct quick tests while creating a long term plan to hit our KPIs. Our culture is collaborative, open and non-hierarchical where everyone’s voice counts!  

Why you’ll love being a Similarwebber:

You’ll actually love the product you work with: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

You’ll find a home for your big ideas:  We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take initiative and create meaningful change within the organization. 

We offer competitive perks & benefits: We take your well-being seriously, and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.

You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here.

Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. We believe our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.

 





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