We are a rapidly growing B2B company seeking an experienced Paid Media Marketer to help drive lead generation and optimize our paid media and account-based marketing campaigns. This role will directly support our Senior Demand Gen Marketing Manager with initiatives across various digital channels, helping us achieve our growth and revenue goals.
The Paid Media Marketer will execute and optimize multi-channel advertising strategies to drive high-quality leads and conversions for our NORAM sales segment. This role requires hands-on expertise in SEM, social media advertising, and strategic oversight of budget and performance metrics.
Key Responsibilities
1. Search Engine Advertising Management:
- Execute and optimize search advertising campaigns across platforms like Google Ads and Shopify Ads.
- Conduct in-depth keyword research to find new opportunities and expand reach.
- Do weekly negative keyword mining/sweeps to reduce wasted spend
- Recommend keyword match-type strategies
- Provide forecasting and budget recommendations.
- Implement and optimize third-party audiences and provide competitive quarterly reporting.
- Analyze campaign performance to shape overall marketing strategy, identify key lead generation sources, and improve lead conversions.
- Use a testing process to prove hypotheses and recommend performance optimizations.
- Partner closely with the web and digital teams to identify website user-experience improvements, conduct regular A/B testing, and optimize conversion rates.
- Take on ad-hoc marketing and demand gen projects as needed.
2. Social Media Advertising Management
- Support social media advertising efforts primarily on LinkedIn, with potential campaigns on Facebook, Instagram, and TikTok.
- Develop and optimize campaigns for targeting, bid, and budget management.
- Drive creative development, including ad copywriting, asset management, and creative testing.
- Develop a continuous testing roadmap to enhance campaign performance.
- Take on ad-hoc marketing and demand gen projects as needed.
Qualifications
- 5+ years of experience in demand generation, paid media management, or a related field, preferably within a B2B setting (previous employment in ecommerce and SaaS industries is a plus)
- Proven expertise in managing SEM and social media advertising platforms, including Google Ads, LinkedIn, and other relevant channels.
- Ability to analyze marketing data and derive strategic insights and opportunities.
- Excellent communication and organizational skills with the ability to manage multiple campaigns and projects.
- Has experience building and implementing full-funnel acquisition campaigns, inclusive of integrated tactics to drive a prospect from the awareness stage through purchase
- Expert collaborator with cross-functional teams
- Self-starter mentality with a strong sense of ownership, ability to work autonomously and navigate and succeed in ambiguity
Benefits:
- Competitive freelance/contractor rate.
- Flexible, remote working environment.
- Opportunity to work with a dynamic team in a high-growth industry.
Application Instructions:
Interested candidates should submit their resume, portfolio, or examples of previous campaign work. We look forward to learning how you can help us accelerate our demand-generation efforts!
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We want to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.
Signifyd provides a base salary, bonus, equity and benefits to all its employees. Our posted job may span more than one career level, and offered level and salary will be determined by the applicant’s specific experience, knowledge, skills, and abilities, as well as internal equity and alignment with market data.
