Senior Product Marketing Manager
Locations: Ghent (Office), London (Office)
Note: We work in a hybrid set-up at Showpad where we value in-person interaction and flexibility. That means we expect to see you in the office twice a week and in hub locations we come together at least once a month.
Position Overview:
The Senior Product Marketing Manager will play a crucial role in shaping our core messaging and positioning foundations at Showpad. In this role, you will partner with product, sales, enablement, and broader marketing teams to build, launch, and drive adoption of Showpad’s products. You will also have the opportunity to help us advance our overall product vision and strategy — from developing new messaging and positioning, telling customer success stories, architecting campaigns, building enablement resources, and more. This position will report to the Director of Product Marketing.
As the Senior Manager, Product Marketing, you will:
- Product launches and releases: Collaborate with cross-functional teams to launch new features and enhancements and help optimize our ongoing release process.
- Messaging and positioning: Develop compelling and differentiated messaging and positioning that resonates with our core ICP.
- Content development: Help develop targeted content across various channels to support both internal and external communication, including presentations, website copy, social media copy, webinars, sales enablement materials, and more.
- Drive product adoption and engagement: Work closely with customer marketing and other cross functional teams to create and implement marketing campaigns to educate and engage our existing customer base, driving adoption and pipeline.
- Sales enablement: Partner with the sales enablement team and key go-to-market leaders on enablement activities to help sellers better sell our products.
- Measure and analyze marketing performance: Track key metrics and use data-driven insights to optimize our product marketing efforts.
Required Skills for the Senior Product Marketing Manager at Showpad:
- Excellent writing and presentation-building skills, including the ability to translate complex technical concepts into insightful, human-centric narratives for prospects and customers
- Comfortable leading and influencing highly cross-functional global teams to execute on product marketing priorities
- Advanced organizational and project management skills
- Capable of making data-driven decisions to grow engagement and revenue
- A strategic mindset with a proactive approach to anticipating and solving problems
- Flexible team player who’s passionate about jumping into new projects and learning new areas of our business
- Executes at a high level and willing to share guidance/best practices with more junior members of the team
- Ability to handle ambiguity and swiftly adapt to changes
Company Highlights:
Founded in 2011, Showpad is the world’s leading Enablement Operating System (eOS™). We align Sales and Marketing teams around impactful content and measurable engagement, enabling sellers to build unique buying experiences and continuously improve conversion rates. Sellers close more deals – faster – with Showpad.
With dual-headquarters in Ghent and Chicago, regional offices in London, Munich, Bucharest and Wroclaw, and remote hubs across the US and EMEA, Showpad is powered by a diverse global workforce of more than 400 people. Our employee value proposition centers around impact, purpose and belonging. Our culture is based on flexibility, trust and setting people up for success. At Showpad, we foster inclusion, innovate for impact and never stop to raise the bar. We take serious care of our people but never take ourselves too seriously.
What you can expect from Showpad
We welcome every voice and are committed to building a truly inclusive environment where your differences are not just welcomed, they are celebrated. We’re building a best-in-class experience for our employees and are always identifying opportunities to encourage our team to be their authentic selves. Whether that’s paid parental leave, paid holidays (including Juneteenth and paid time off to vote), paid time off to volunteer at non-profit organizations, personal development opportunities or professional stretch assignments, you can expect Showpad to support you.
We are committed to creating a diverse and inclusive organization and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other dimensions of identity.
