Job Description:

  • Analyse short to medium term issues impacting demand growth in the business. This includes customer segmentation, conversion funnel optimization, churn analysis, market scans and experimentation
  • Design efficient promo structures and other initiatives to drive demand growth in the business and work with cross-functional teams to execute
  • Establishes accurate program and project tracking approaches by correctly define the success metrics, interpret results and propose recommendation for improvement
  • Driving innovation via continuous iteration of segmentation methods, identification of high potential opportunities to A/B test, collaboration with Product team for improvement opportunities
  • Leverages on data analytics and present deep dive and insights for management review and decision making
  • Collects, analyses and interprets relevant information to define and properly size opportunity for any new innovative ideas

 

Requirements:

  • A minimum of 2 years of relevant work experience in technology firms, financial services, management consulting, or engineering
  • Confident in processing and analysing complex data sets using Excel
  • An analytical mindset and strong business acumen with experience using AppAnnie, SQL, Tableau, and Google Suites
  • Advanced statistical modeling (e.g. Machine Learning) skillset is a plus
  • Experience with customer lifecycle management is highly preferred
  • A start-up attitude – willing to work hard to get things done
  • Pure hustle and passion for building a new consumer business in a competitive market
  • A team player who doesn't mind rolling up your sleeves to do the day-to-day work

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