Job Description:

  • Drive performance of push notifications and EDM. Create communication plan to draw traffic to campaigns/projects to achieve their targets
  • Responsible for driving communications to support CRM plans and buyer lifecycle campaigns to onboard, engage, re-activate and prevent churn of Shopee users
  • Assist the incentive testing and campaign optimization workstream
  • Consolidate and analyze the performance. Regularly update and consolidate performance for management
  • Working closely with different regional and local teams to ensure the automated lifecycle campaigns are executed accurately and smoothly
  • Drive effectiveness and productivity of campaigns' communication support
  • Supervising and leading marketing communications sub-team
  • Review and supervise communication content, message, design, campaign details before blast out
  • Provide guidance to the team to ensure continuous growth in productivity, motivation, learning and process improvement

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