Job Description:

  • Play a leading role in the management of digital ad campaigns inclusive of online planning and insight, online promotions, content production such as videos, online display advertising, and web building and design, and social media
  • Manage high quality new user acquisition programs, campaigns, and activities across the business’s online platforms
  • Ensure that projects within the marketing department are delivered in a timely manner and that they are in line with the business’s guidelines, quality standards, and objectives
  • Collaborate with other departments such as Campaign, Seller Acquisition, and Commercial in an effort to optimize programs, campaigns, and landing pages, based on the real-time performance and the ROI
  • Ensure that leads are converted into consumers through well-crafted campaigns and close partnership with the Campaign team
  • Conduct forecasting and estimations on the ROI of online marketing campaigns and programs
  • Actively participates in the support and development of new ideas
  • Develops reports on the performance of programs and campaigns as well as propositions for strategies and approaches
  • Present to senior marketing management

Qualifications:

  • At least 3 years experience in online acquisition marketing position
  • High proficiency in optimizing and executing SEM, PPC as well as social media ads, and Display Advertising
  • Capable of determining key metrics, constantly reduce operational costs, and measure the success of performance strategies
  • Strong communicator both in verbal and written form
  • Extremely proficient in Ms Word, PowerPoint, and Ms Excel for the purpose of creating both visually and verbally
  • Highly adaptable and has an ability to learn quickly and come up with prompt solutions for marketing campaigns and programs
  • Exceptional interpersonal skills
  • Able to prioritize and meet deadlines when working on multiple projects with tight deadlines
  • Able to present recommendations and results to senior management with confidence

 

 

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