Job Description

  • Handles TV campaign planning and execution for the brand’s monthly pushes
  • Helps in overall brand strategy and ensures initiatives resonate with the target audience
  • Contributes highly creative and fresh ideas to excite and attract new audiences
  • Translates regional category directives to local marketing strategies
  • Oversees and analyzes performance and execution of marketing campaigns, provide key learnings and recommendations that will improve the business
  • Collaborates with cross-functional teams to execute campaigns seamlessly

Requirements

  • Bachelor's Degree in Business, Marketing or a related field
  • With at least 1 year marketing experience, both in strategic planning and execution, as well as proven business decision-making and impact
  • Successful track record of developing and executing integrated marketing strategies
  • Excellent analytical skills; highly creative
  • Can communicate effectively, verbally and in writing
  • Strong project management skills; can handle a heavy workload
  • Ability to work under pressure and tight deadlines

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