Job Description:

  • Develop experimentation strategy with the country teams to identify the most effective incentive type for each user segment, based on uplift and cost efficiencies.
  • Own the incentive testing and campaign optimization workstream.
  • Proactively initiate ideas, validate ideas via data and local insights, draft test plan and propose budget and estimate performance
  • Critically evaluate and define business metrics; develop analysis that lead to actionable insights to support the continuous optimization of incentives and campaigns
  • Produce reports to update management on progress of incentive testing
  • Develop framework and strategize new projects for new business units
  • Work closely with regional marketing teams and country business teams to execute the overarching CRM strategy

 

Requirements:

  • Open to fresh grads with strong analytical skills
  • Good communications skills and stakeholder management
  • Proficient knowledge of SQL is a must with good business acumen
  • Strong in multiple tasks and able to manage projects end to end.

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