Job Description:
- Manage and lead the Online/Digital Marketing team at Shopee, including Paid media, SEO and Affiliates
- Work closely with the regional Online Marketing team, SEO team, Affiliates team and other cross-functional teams to build local online marketing strategy and roadmap.
- Determine and prioritize strategy and resources to achieve business KPIs including customer, sales, organic traffic and affiliates growth
- Plan digital marketing campaign, including paid media, SEO, branding campaign
- Regularly analyze and report on performance of Paid media, SEO and Affiliates channel including install, sales, traffic, conversions and rankings
- Optimize user journey on all digital marketing channels
- Brainstorm new and creative growth strategies
- Collaborate with agencies and other vendor partners
Requirements:
- 5+ years of experience in online/digital marketing
- Fluent English (writing and speaking)
- Experience in team management
- Strong communication skills to build internal and external professional relationships
- Strong analytical/reporting skills
- Good critical thinking and problem-solving skills
- Highly self-motivated and proactive, can-do attitude
- Reliable and good team player who enjoys a fast-paced, iterative environment
- Previous experience in an e-Commerce is a plus
