Job Description:
- Manage the CRM solutions and Salesforce Marketing Cloud platform and integration with internal and external tools
- Lead the implementation of all CRM campaigns using SFMC
- Proficient in Amp scripting
- Knowledge of working with API integration
- Proficient in integration with external systems and data integration
- Manage the creation and update of emails, landing pages, forms and reports for campaigns and webpages
- Create and manage SFMC Automations for campaigns/data
- Plan and set up multiple nurture streams and automated set-up to optimize the customer’s journey map
- Manage and collaborate with stakeholders to drive localised email communication content
- Create and develop email templates for consistency and effectiveness in accordance with branding guidelines and best practices
- Ensure effective targeting of segment audience; and manage the scheduling of multiple marketing automation campaigns to optimize touch cadence
- Plan and update the campaign communications calendar
- Be an advocate within the organization on best practices and emerging trends in email marketing
Requirements:
- 4-6 years of experience
- Hands-on experience developing automated marketing programs
- Knowledge of working on SFMC APIs and system integrations is required
- Knowledge of Ampscripting and SQL
- Strong understanding of marketing processes and workflow including campaign execution, content development and analytics.
- Possess initiative to drive improvement and streamline processes
