Job Description:

Reporting to PR lead, you will be responsible for

  • Responsible to design and drive the PR stratergy
  • Manage and co-ordinate with PR Reg/ internal team for press release, press release distribution, press conference, media event, management interview, coverage report, post report and other activities that related to media
  • Reinforce long-term relationship with top tier media and working closely with media advertising dept 
  • Maximize both quality and quantity of PR articles
  • Enhance the number of corporate information, Brand partnership news, CSR angles.
  • Run consumer products campaign, work closely with commercial team for product launch.
  • Organize media invitation, press conference, creating press release, distributing press release.
  • Plan, execute and evaluate campaigns with event organizer for marketing or brand building
  • Handle media response and actively tracking alert/ coordinate with another team/ solve crisis ticket
  • Create & handle corporate content/ MD interview and presentation
  • Build and organize CSR project
  • Manage the workflow and budget allocation
  • Monitor tasks of PR such as communication implementation, campaign deployment, campaign clipping report, monitoring payment process with accountant and every other administration task.
  • Monitor and ensure that the coverage meets the set forth KPI both in terms of coverage quantity and quality

 

Requirements:

  • At least 3 years’ experience in PR
  • A creative mind and adept at content creation for the various PR channels
  • Problem-solving skills and ability to manage multiple priorities effectively and efficiently
  • Proven track record of corporate and relationship management (both internal and external)
  • Excellent written and verbal communication skills, strong attention to detail, and good follow-through
  • Bachelor & degree required

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