Job Description:

  • Conceptualize, develop and execute email marketing campaigns 
  • Nurture leads generated from different channels
  • Plan email marketing flow and optimisation based on open rate, click through rate and user behaviour
  • Utilize data to innovate new ideas and improve SOPs to drive continual optimization of email marketing campaigns
  • Identify target audience and grow our email list
  • Upgrade our email templates using graphics, personalization and advanced features
  • Ensure prompt and accurate communication with clients via email to minimize unsubscribes
  • Analyze campaign performance and suggest improvements
  • Report on sales revenue generated from email marketing efforts
  • Ensure emails follow industry policies and best practice 

Requirements:

  • Hands on experience with HTML and content management systems
  • Proficiency in marketing automation technology
  • Knowledge of SEO/SEM and Google Analytics
  • Familiarity with analytical and database tools
  • Excellent written communication and copywriting skills
  • Strong project management skills
  • An ability to work under tight deadlines
  • BSc degree in Marketing or relevant field

 

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