Responsibilities

  • Responsible for content analytics, spanning KOLs and social media
  • Provides data-driven, actionable insights and recommendations for improving social media engagement, acquisition, retention and conversion across all channels
  • Optimize ads boosting campaigns based on KPIs such as new followers, engagement, CTR and Conversion Rate across social media channels (Tiktok, Youtube)
  • Analyse and monitor campaign performance for result optimization and maximize the cost efficiency
  • Works closely with cross-functional teams to provide insight and recommendations about social media campaigns
  • Develop and maintain automated reporting templates, leading creation of content analytics reports
  • Must be comfortable presenting complex information to a diverse crowd of stakeholders on a regular basis
  • Evaluate market conditions and competitor data to identify emerging trends and to recommend learnings and action points to optimise results
  • Guide related teams in content learnings, adoption of best practices
  • Handle data analysis, reports and feedback to support related teams.
  • Supports additional projects as requested

 

Requirements

  • Bachelor’s Degree or higher in Marketing, Advertising, Communications, Digital Marketing, IT, or related fields
  • At least 3 years experience in online media planning and digital marketing; Google Ads including Analytics, Facebook Manager, Instagram, Twitter, Youtube etc.
  • Strong knowledge in digital analytics and digital trends
  • Able to manage and support a variety of digital marketing solutions.
  • Fluent in English
  • Teamwork spirit with creative mind and willing to learn/can-do attitude
  • Highly detail-oriented and excellent interpersonal skill
  • Highly responsible, able to work under pressure

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