Job Description:
- Support social media analytics
- Pulling metrics for Facebook, Twitter, Instagram, YouTube and others utilizing native platforms and social media aggregation tools
- Provides data-driven, actionable insights and recommendations for improving social media engagement, acquisition, retention and conversion across all channels
- Works closely with cross-functional teams to provide insight and recommendations about social media campaigns
- Develop and maintain automated reporting templates, leading creation of social media metrics reports
- Must be comfortable presenting complex information to a diverse crowd of stakeholders on a regular basis
- Evaluate market conditions and competitor data to identify emerging trends and to recommend learnings and action points to optimise results
- Guide markets in content learnings, social media best practices, cross-market sharing
- Supports additional projects as requested
Requirements:
- Min. 1 year of experience in a social media role preferred
- Experience with social media analytics with good data visualisation skills
- Knowledge of social media KPIs and all native platform analytic tools
- Advantage to have experience conducting statistical analysis
