Job Description

  • Identify and manage relationships with key media outlets and publications.
  • Develop and implement PR initiatives aimed at achieving maximum visibility across different media platforms, including print, broadcast and online media outlets.
  • Identify media trends, news cycles and spin opportunities.
  • Analyze and measure performance of PR programs.
  • Develop, execute and manage offline/PR events.

Requirements

  • Bachelor’s Degree in Marketing, Advertising or a related field 
  • 2-5  years experience in Brand Marketing
  • Solid business judgement backed by an analytical mindset 
  • Ability to mine consumer and shopper understanding and translate this into actionable insights 
  • Strong project management skills; experience working in a very fast paced environment while maintaining acute attention to details and getting things done at high quality. 
  • Possesses innovative problem solving skills 
  • Experience in brand communications, campaign development and execution, traditional and digital marketing 
  • Exceptional communication and presentation skill 
  • Possesses an eye for beauty and design 
  • Ability to collaborate and influence internal cross-functions and external agencies to overcome obstacles.

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