Job Description:
- Learn and understand the ins and outs of Shopee My Ads functionality (Shopee’s internal keyword advertising platform, similar to Google and Facebook Ads)
- Help identify sellers’ target audiences and plan media buying campaigns
- Implement and execute My Ads initiatives for client
- Daily optimization on advertising listings to:
- Drive the exposure to the right target audience
- Drive sales while maintaining high ROI for client
- Liaise with Shopee’s sellers or Brand Owners to report media buying results, build relationships and plan or upcoming promotions/campaigns and future direction with My Ads, amongst others
- Analyze Brand’s data to provide guidance and advice to improve sales by using My Ads
- Produce periodic reports for management and further analysis
- Gather feedback/suggestion on the job and work with the team to improve on existing functionality
Requirements:
- Diploma/Bachelor’s degree in any field is required
- Min 1 year working experience
- Proven experience as Media Buyer or similar role; experience in digital media is preferred
- Strong communication skills in English, verbal and written
- Logical thinking and problem-solving skills at all times
- Good team player, positive attitude and eager to learn
- Driven and motivated
- Strong analytical and critical thinking skills
- Proficient in Microsoft Office Products (Excel, PowerPoint, Word)
- Passionate about the eCommerce industry
- Previous experience in online/social media advertising and fluency in Mandarin are pluses
