Job Description
- Plan, ideate and execute marketing campaigns for Shopee-produced live streams during monthly double digit campaigns (e.g 9.9, 11.11, 12.12 etc)
- Conceptualize livestream ideas and mechanics to attract viewers and build order conversion
- Manage and oversee end-to-end livestream projects, including but not limited to ideation, programme flow and promo mechanics
- Create and maintain project schedules to ensure campaigns are on-track
- Coordinate with other teams and departments to ensure deliverables are being met
- Plan monthly social content calendar, promotional calendar, product or treatment fact sheet and marketing activities
- Responsible for data gathering, analysis and reporting for campaign deliverables, results, budget and communications
- Identify gaps and opportunities for growth, user retention and conversion
- Other ad hoc tasks as required
Requirements
- Minimum 3 years working experience in Digital Marketing, e-Commerce, advertising agency or related field
- Required language(s): English & Bahasa Malaysia, with Mandarin fluency as a plus
- Structured, meticulous and good communication skills
- Good team player, positive attitude and eager to learn
- Strong affinity to data, solid analytical abilities and critical thinking skills
- Strong business acumen and able to generate insights independently
- Able to deliver quality work under tight deadlines
- Proficient in Microsoft Office Products (Excel, PowerPoint, Word)
- Experience with various marketing platforms, including social media and e-commerce marketplace operations
- Knowledge in media production, live streaming production and content creation is a plus
- Experienced in livestream on social media or other platforms is an added advantage
- Understanding and knowledge of Google Analytics and Search Engine Optimisation is an added advantage
