Job Scope

  • Identifying and understanding target audiences
  • Determining the most effective media mix to display ads
  • Coordinating, monitoring and evaluating media campaigns and strategies
  • Collecting and analyze market data
  • Optimize ad campaigns according to geographic exposure, frequency, time spans and more
  • Allocate budgets and monitor costs
  • Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
  • Evaluate the success of media strategies and campaigns

  

Qualifications

  • Bachelor or Master degree in Marketing or relate filed
  • 3-5 years work experience in Communication, Media Planner
  • Know the entertainment industry inside out, has good connections
  • need someone who can drive entertainment-related initiatives from Marketing perspective
  • Pleasant personality, strong both communication & interpersonal skills and computer literacy
  • Creative thinking, result-oriented, proactive, flexible person
  • Good command of English

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