Job Description:

  • Develop experimentation strategy with the country teams to identify the most effective incentive type for each user segment, based on uplift and cost efficiencies
  • Own the incentive testing and campaign optimization workstream
  • Critically evaluate and define business metrics; develop analysis that lead to actionable insights to support the continuous optimization of incentives and campaigns
  • Lead discussion and sharing calls with country teams
  • Produce reports to update management on progress of incentive testing
  • Work closely with regional marketing teams and country business teams to execute the overarching CRM strategy

 

Requirements:

  • 2 - 6 years of relevant experience
  • Strong analytical skills and good with numbers
  • Good communications skills
  • Experience in the eCommerce industry is a plus
  • Proficiency SQL is a plus

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