Cooperate with other teams to deliver a full-funnel marketing campaign.
Be an expert on online channels and digital marketing. Know the various ingredients for success in digital marketing. Design, plan, execute and monitor both always-on and promotional online campaigns across Facebook and Google channels.
Drive market leading ROI and analyses the optimum mix of digital to achieve the KPIs though data-driven recommendations.
Works with the Analytics team to understand tracking and attribution in order to accurately measure the importance and effects of digital campaigns.
Focus on new and innovative ways of engaging customers through constant testing & refining of new initiatives.
Requirements:
Bachelor's degree in quantitative major required.
3-5 years of solid hands-on experience in performance marketing.
Mobile App user acquisition experience is a plus.
Have a good understanding of internet advertising technologies and understand the tracking and attribution model.
Excellent communication skills with the ability to articulate clearly in both written and spoken English.
Passion for advertising and performance marketing. Experience with ecommerce or food delivery service industry is desired.
Outstanding analytical skills and data-driven approach.
Ability to multi-task, meet deadlines, attention to details and thrive in a fast-paced environment.
