Job Description:
- Develop and execute roadmap and feature design of ads platform
- Collaborate with Engineering and Design teams to drive the product development and launch
- Drive post-launch performance monitoring and continuous optimization to improve advertising effectiveness and conversion rate
- Deliver high-quality Product Requirements Document (PRD) and user manual
- Drive data monitoring on business operations and use data-driven insights to enhance and optimize product solution
- Integrate, monitor and optimize existing advertising tools, improving collaborative efficiency
- Conduct market research to understand market needs, user behaviour and propose feasible and innovative product roadmap
Requirements:
- Bachelor Degree or above with more than 3 years’ experience in product monetization in tech industry. Paid ads product experience in e-commerce industry is highly preferred
- Strong understanding and insights of internet product monetization, especially paid ads platform
- Demonstrate strong business insights to market demands
- Proficient in RTB、DSP、Ad Exchange、CPS、SSP or DMP is a plus
- Excellent data analytical, logical thinking and effective communication skills
- Able to collaborate with different teams to drive the product development and enhancement in order to meet business goals
