Responsibilities

  • Handle 360 brand activation
  • Translating creative briefs into activation flow and booth design
  • Coordinate & negotiate with third parties to ensure smooth project execution
  • Analyze brand positioning and consumer insights
  • Shape and communicate our vision and mission
  • Translate brand elements into plans and go-to-market strategies
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors’ activities
  • Oversee new and ongoing marketing and advertising activities
  • Monitor product distribution and consumer reactions
  • Devise innovative growth strategies
  • Align the company around the brand’s direction, choices and tactics

Requirements

  • Bachelor degree in Marketing or a related field
  • Proven 2-3 years of working experience handling brand management
  • Specialization in offline activation/events is highly preferred
  • Experience in identifying target audiences and devising effective campaigns
  • Excellent understanding of the full marketing mix
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Outstanding communication skills
  • Up-to-date with latest trends and marketing best practices

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