Overview

At Shinola, we make beautiful, enduring, handcrafted goods that are built to be lived in, worn out, and well loved.  Our thoughtful craftsmanship, timeless design and spirited stories inspire our customers to live well, with confidence & joy—in a style that is uniquely their own!  Because we are a growing and evolving company, each employee is a key stakeholder, making decisions every day that directly impact our overall vision and direction.  At Shinola, you’ll have the opportunity to make a significant contribution at the start of what we believe will become an iconic American brand.  Come be a part of what AdWeek called “America’s Coolest Brand”!

What you’ll be doing:

As Shinola’s Email Marketing Manager you’ll directly drive both the strategy and execution of our email channel and its impact on the overall eCommerce business. You will have the opportunity to build a world-class email program that engages our new and existing customers in a personalized, data driven way.

 

Job Highlights

  • Support the Shinola customer journey from end to end with personalized, data driven campaigns and automations
  • OWN the eMail “P&L” to ensure contribution to overall revenue meets or exceeds goals
  • Evangelize the email channel by building strategic relationships with internal stakeholders and teams throughout the Shinola organization
  • Architect the data sources, dimensions and profile information needed to support our email program and drive related projects forward
  • Partner with Retail on omni-channel strategies that leverage email to drive both in-store and eCommerce wins
  • Build a creative and content framework for email that helps align all contributing teams on best practices and tactics proven to work in our business
  • Build reporting and analytics solutions that tell the story of the email business, track goals and select KPIs
  • Actively test email campaign creative, messaging, product and audience variables and share learnings with relevant stakeholders to improve future efforts
  • Drive subscriber acquisition strategy and tactics in an effort to grow our audience and 1st party data
  • Support our merchandising strategy with email campaigns promoting new products launches, updates and regular awareness of core products
  • Execute seasonal email strategies that create urgency and buzz leading into holidays throughout the year
  • Ensure emails strategies are sustainable in regard to deliverability and unsubscribe rates and ensure we are growing an audience of active users

 

What You’ll Bring

  • BA/BS in Business, Marketing, Data Science, Business Analytics or related field (or equivalent experience)
  • 6+ years email marketing experience with consumer brands of $30M+
  • Experience working with enterprise level ESPs
  • High aptitude with email analytics and how to effectively measure email campaigns at both a granular and high-level
  • Highly detail oriented and a skilled planner

 

Even Better If You Have:

  • Previous ecommerce experience in retail/fashion/luxury
  • Hands-on experience with Retention Science

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