About Shift:

We believe car buying should be fun, fair, and accessible to everyone. We’ve set out to transform an industry, using technology to bring transparency and convenience to the car buying process. 

And we aren’t stopping there. We aim to bring that same transparency and convenience to car ownership too, with payments, maintenance, and insurance in one easy app. At Shift, we’re building the tools that empower people to buy, own, and sell the cars that make life go. We’ve recently entered the public markets (Nasdaq: SFT) and are experiencing rapid growth. This is a great opportunity to join a hyper-growth company changing an industry!

About the role/Position Overview:

We are a small but mighty and growing marketing team. For this role, we are looking for someone with a natural marketing mindset (both creative and analytical), who is also an excellent communicator and strategist to own critical pieces of our brand campaigns to help us deliver our aggressive growth goals. This could include media planning and execution, monthly promotions, email marketing, organic social, building out brand assets & consumer journey communications, etc. In this role, you will gain support from our leadership team and lead cross-functional partners, as well as build and maintain external agency relationships.

What you'll do/Duties (Essential Functions):

  • Plan, execute, and manage cross-channel media campaigns to increase brand awareness and new customers, working closely with external agencies
  • Ensure an in-depth understanding of the consumer, category, competition, and data insights and translate them into compelling messaging and brand assets that drive consumer behavior
  • Build robust measurement plans that demonstrate campaign effectiveness and drive optimizations for brand success
  • Build promotion programs that please our savvy customers by understanding how promotions work within our category and marrying that with e-commerce capabilities that delight our customers with an easy and seamless experience
  • Interface and collaborate comfortably with leadership and cross-functional partners to strategize and gain support on all marketing initiatives
  • Provide briefs, strategic direction, marketing input, and influence creative outcomes with external creative agencies
  • Oversee and manage budget allocations for specific programs 
  • Coordinate with Design to create advertising material, social media content, promotion assets, and more as needed
  • Manage feedback on creative projects and drive the process to completion on time

What we ask for/Qualifications, Skills, & Experience:

  • 5+ years experience in consumer marketing, or agency experience
  • Strong business acumen and analytical skills
  • Proven track record of activating effective multi-channel brand campaigns across TV, OOH, Digital, Radio, Direct Mail and Social
  • You love to solve puzzles and have the ability to manage ambiguous, complex projects and meet deadlines in a startup, fast-paced environment that is rapidly changing and growing
  • Willingness to develop or optimize process and systems where there are gaps 
  • A clear and organized communicator who enjoys managing up and across different teams
  • Ability to be flexible and adapt as needs/asks may evolve
  • Ability to work with ambiguity, connect the dots and recommend a course of action vs needing to take direction from others  

Nice-to-Haves (Not Required)

  • E-commerce or technology marketing experience
  • Experience in both big and small companies
  • Experience working directly with Product teams

Physical Demands:

  • Computer work 

Working Conditions:

  • Remote

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