About Shift:

We believe car buying should be fun, fair, and accessible to everyone. We’ve set out to transform an industry, using technology to bring transparency and convenience to the car buying process.
And we aren’t stopping there. We seek to bring that same openness and simplicity to car ownership too, with payments, maintenance, and insurance in one easy app. At Shift, we’re building the tools that empower people to buy, own, and sell the cars that make life go. 

Shift is looking for an email marketing guru to lead this critical touchpoint with our customers. The role requires both analytical rigor and a creative/design sensibility. You will revamp and execute our lifecycle marketing strategy from the ground up. In addition to owning email, you will be a key cross-functional partner that provides insights for product improvements and overall marketing optimization. 

What you'll do

  • Hands-on creation of emails and setting up tailored campaigns and workflows to deliver the right content, at the right time, to the right audiences and segments.
  • Ideate and execute on an effective email strategy plan across all email, both marketing and transactional.
  • Continuously experiment, running A/B tests on everything from subject lines and CTAs to send times, layouts, and more.
  • Proactively identify areas for improvement in the email lifecycle process to drive impactful change
  • Be the master of your metrics and analytics to continuously report out and improve performance and ROI.
  • Strategically evaluate the entire email marketing ecosystem, identify gaps, and come up with solutions.
  • Work with Design, Sales, Engineering and Operations to create relevant messaging to address customer needs.
  • Able to self-sufficiently pull appropriate audience lists either from Iterable or our database

What we ask for

  • Three plus years of email marketing experience
  • Fluent in HTML/CSS to author and debug emails
  • Must be able to work independently and own all aspects of the email program
  • Excellent written and verbal communication and proofreading skills
  • Designing, executing, and measuring email effectiveness
  • Must be scrappy and a good project manager to create/gather compelling content and visuals
  • Highly organized and meticulous attention to detail

Nice to have

  • Familiarity with graphics, photography and/or Photoshop experience
  • Experience with analytical tools like Google Analytics, Periscope Data, and Salesforce
  • Familiarity with SQL
  • Experience with Iterable

On diversity

Our company depends on balance and equality — between buyers and sellers, among employees, and in our relationships with customers.
Our mission to evolve car ownership and transform an industry is a challenging one. It can only be achieved by a team of diverse problem-solvers — engineers, designers, business people — from the same broad demographics as our customers.

Why join now?

We’ve built a small but highly talented team backed by >$275 million in funding from investors like DFJ, Goldman Sachs, BMW, and Nissan. In October 2018 we announced a deep partnership and a $140m round led by the third largest auto retailer in the  US, Lithia Motors. With strong product-market fit and a great business in California, the next two years will be focused on scaling the business nationally.
Shift is the Bay Area’s #1 seller of used cars with $150 million in cars sold per year. We’re serving most of California and are gearing up to scale to new markets. With a solid business model and no clear winner in our space yet, this is a hugely exciting time to join the team.

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