About Shift

We believe car buying should be fun, fair, and accessible to everyone. We’ve set out to transform an industry, using technology to bring transparency and convenience to the car buying process.
 
And we aren’t stopping there. We seek to bring that same openness and simplicity to car ownership too, with payments, maintenance, and insurance in one easy app. At Shift, we’re building the tools that empower people to buy, own, and sell the cars that make life go. 

Our new Head of Marketing is looking to hire a results-driven and creative marketing professional to own email, and ideally social media marketing as well. Under our new leadership, this role will see you revamp and execute our lifecycle marketing strategy from the ground up. In addition to owning email and social, you will be a key cross-functional partner that provides consumer insights for product improvements and overall marketing optimization. 

What you’ll do 

  • Hands on creation of emails and setting up tailored workflows to deliver the right content, at the right time, to the right audiences and segments.
  • Ideate and execute on an effective email and social media strategy plan.
  • Continuously experiment, running A/B tests on everything from subject lines and CTAs to send times, layouts, and more.
  • Proactively identify areas for improvement in the email lifecycle process to drive impactful change
  • Be the master of your metrics and analytics to continuously improve performance and ROI.
  • Strategically evaluate the entire email marketing ecosystem, identify gaps, and come up with solutions.
  • Work with Design, Sales, and Operations to create relevant messaging to address customer needs.
  • Oversee the development of compelling content for use across Marketing, Design, PR, and Communications.

What we’re looking for 

  • Three plus years of email and/or social media marketing experience
  • Must be able to work independently and own all aspects of the email program
  • Excellent written and verbal communication skills
  • Designing, executing, and measuring email effectiveness
  • Must be scrappy and a good project manager to create/gather compelling content and visuals
  • Fluent in HTML/CSS to author and debug emails
  • Highly organized and meticulous attention to detail

Nice to haves

  • Familiarity with graphics, photography and/or Photoshop experience
  • Experience in Social Media Marketing a plus
  • Experience with analytical tools like Google Analytics, Periscope Data, and Salesforce
  • Familiarity with SQL

On diversity

Our company depends on balance and equality — between buyers and sellers, among employees, and in our relationships with customers.
 
Our mission to evolve car ownership and transform an industry is a challenging one. It can only be achieved by a team of diverse problem-solvers — engineers, designers, business people — from the same broad demographics as our customers.
 

Why join now?

We’ve built a small but highly talented team backed by >$275 million in funding from investors like DFJ, Goldman Sachs, BMW, and Nissan. In October 2018 we announced a deep partnership and a $140m round led by the third largest auto retailer in the  US, Lithia Motors. With strong product-market fit and a great business in California, the next two years will be focused on scaling the business nationally.
 
Shift is the Bay Area’s #1 seller of used cars with $150 million in cars sold per year. We’re serving most of California and are gearing up to scale to new markets. With a solid business model and no clear winner in our space yet, this is a hugely exciting time to join the team.

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