Product Marketing Manager

About the role

Behind many of life’s most important transactions — buying a house, applying for a mortgage, getting a small business loan, or refinancing a credit card — is a network of credit relationships. Setpoint provides critical infrastructure for relationships between the world’s largest banks, credit funds and capital markets counterparties. We’re building trust in this system of credit. 

We are looking for a Product Marketing Manager to join our team!

This is an opportunity to have a big impact and partner with the founding team, product and sales leaders. You’ll be a driver of the go-to-market strategy at Setpoint. 

Who will love this job:

• Self-Starter with Ownership Mentality – You take initiative, figure things out, and own outcomes. You thrive in ambiguity and create structure where needed.
• Scrappy & Versatile – You’re resourceful, adaptable, and comfortable wearing multiple hats across marketing functions.
• Clear & Impactful Communicator – You can distill complex ideas into compelling messaging and execute with attention to detail.
• Problem-Solver Who Moves Fast – You quickly identify what matters, find creative solutions, and build repeatable processes without getting stuck.

What you'll do:

• Work with the Director of Marketing to develop and execute go-to-market strategies that drive new business growth
• Product Marketing & Positioning – Own product launch campaigns, maintain consistent messaging across all channels, and define Setpoint’s value prop with the product team.
• Sales Enablement & Content – Create sales decks, battle cards, and product guides. Develop case studies and thought leadership content to support sales and brand positioning.
• Demand Generation & Pipeline Growth – Identify and target key accounts, run outbound and paid campaigns, manage email nurture sequences, and execute multi-channel marketing efforts.
• Event & Conference Marketing – Manage sponsorships, event strategy, and attendee engagement. Track ROI and optimize for pipeline impact.
• Performance & Growth Optimization – Monitor campaign performance in HubSpot, analyze data, and refine strategies to maximize efficiency and results.

You should have:

• 4-6 years of experience in product marketing or consulting
• Proven experience working with enterprise sales teams, ideally in a startup environment
• Financial services experience is a plus
• A “roll-up-your-sleeves” attitude, with a drive to get things done across multiple marketing disciplines
• A self-starter who’s passionate about the success of the team and takes initiative
• Ability to travel monthly for meetings, events, and client entertainment 
• Bachelor’s degree

About Setpoint:

Setpoint provides purpose-built capital and technology to asset-backed borrowers and lenders. Our platform is the funding operating system for originators: it verifies and stores documents; automates critical calculations and compliance reporting; and digitizes assets like homes or cars. Setpoint’s technology makes warehouse transactions instant and error free.

In August 2024, Setpoint announced the successful completion of its $31 million Series B funding round. 645 Ventures led the round, with significant strategic investments from Citi and Wells Fargo, alongside Andreessen Horowitz, NextView Ventures, Floating Point, Henry Kravis, Zillow founder’s 75 & Sunny, Vesta Ventures, Fifth Wall, Eltura Ventures, and Outrunner Capital. 

For all our employees, we offer a full slate of benefits from competitive salaries, stock options, medical, dental and vision coverage, 401k, disability coverage, and flexible vacation. Setpoint has offices in Austin, New York, and Park City, UT and we’re currently hiring remote team members for specific roles.

Compensation: $120,000 - $140,000 OTE dependent on multiple factors, which may include the successful candidate's skills, experience and other qualifications.

Setpoint provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.