Our client, a Regenerative Development and Venture Platform, is looking for a Digital & Social Marketing Manager who is highly organized, creative and self-directed Digital & Social Marketing Manager. This person will be responsible for spearheading and managing all Social Media activity on behalf of our client across all relevant platforms including: Twitter, Instagram, YouTube, Facebook and other emerging media. This includes, scheduling content, writing copy, and translating performance results into actionable insights. You will be tasked with creating and ideating content proposals and campaigns that support, explain and maintain the brand’s voice, DNA and image. You will be responsible for creating and deploying all performance marketing and customer acquisition initiatives including email marketing, search marketing and website management. You will also manage influencer partnerships and build out social and digital campaigns.

JOB DESCRIPTION

  • Own and operate all avenues of paid and organic search campaigns including social and email.
  • Create and execute social media content and digital campaigns to attract, engage and grow the brands audience across all digital platforms (including but not limited to social networks, email, website, and blog).
  • Daily management of all social channels and identifying and participating in relevant online communities, online forums, industry groups, etc to insert the brand in these relevant conversations. 
  • Weekly/Monthly tracking, and reporting of performance for all social channels.
  • Stay up-to-date on current social media trends and implement them for the brand
  • Manage the execution and coverage of events, seminars, collaborations.
  • Amplify the brands PR team’s efforts across social, web and email.
  • Create an influencer marketing program within the brands to manage & execute end-to-end operations of influencer marketing campaigns and collaborations
  • Identify and manage new and existing relationships, successfully negotiate paid and earned opportunities.
  • Develop and manage content that can be leveraged across social channels to include timing, theme and deliverables.
  • Monitor KPIs regularly to understand effectiveness of strategy of all moving parts of this role,  making recommendations for continuous improvement (Social, Influencer Collaborations, Email, Website) 
  • Continuously ideate and innovate within the social space. 
  • Develop and execute a social media strategy to drive awareness, buzz, follower growth and engagement
  • Present to leadership regularly on campaign plans and results
  • Set up, manage, test, deploy  and track  email campaigns.
  • Create email marketing campaigns, including automation emails, weekly newsletter sends, sales templates, and monthly list emails
  • Maintain monthly email calendar to keep team up to date on upcoming email sends
  • Report out on all email strategies each month and be able to speak to trends and performance
  • Work with cross-functional teams to develop best-in class website experience that optimizes path to conversion.
  • Develop a holistic web strategy that enhances the membership sign up funnel and positively impacts conversion rate
  • Implement SEO best practices

QUALIFICATIONS

  • 3 – 5 year of digital marketing and social media experience
  • Bachelor’s degree in business, marketing or equivalent experience
  • Knowledge of Facebook Ads Manager, including the ability to directly manage execution and optimizations. 
  • Excellent written and verbal communication including strong editing, grammar, and proofreading skills; for captions, copy, website and email marketing
  • Copywriting experience preferred
  • Innovative thinking, willingness to identify and try new social and marketing concepts 
  • Ability to work independently. Team player who also demonstrates leadership skills in a matrix managed organization with multiple stakeholders
  • Intermediate skills in graphic design to cut and resize images, create engaging graphics and gifs as necessary
  • Knowledge in smart cities, green building, urban planning, futurism, real estate and an eye on the pulse of cities is a plus

 

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